Design and manage 1:1, 1:few, and 1:many ABM programs that reach the right institutions and organizations with personalized, relevant experiences.
Collaborate with sector marketing, sales, and customer success to identify and prioritize target accounts.
Use Demandbase to orchestrate and measure multi-channel account journeys, including advertising, website personalization, and content engagement.
Partner with content and creative teams to develop assets that resonate with educators, administrators, and technology leaders.
Manage budgets, timelines, and results while continuously experimenting with new tactics and tools.
Lead and analyze research projects to surface insights that fuel smarter ABM strategies.

5–7 years of B2B marketing experience, with 2+ years managing ABM programs in a SaaS or software company (edtech experience strongly preferred).
Proven ability to build and execute ABM programs that drive measurable pipeline and customer expansion.
Hands-on expertise with Demandbase, Marketo, Salesforce, Outreach, and Tableau.
Analytical mindset with the ability to interpret data and communicate insights clearly.
Excellent communication and collaboration skills—comfortable building trust with sales, customer success, marketing ops, and key stakeholders.
Curiosity, creativity, and a test-and-learn approach that aligns with Instructure’s culture of innovation.
Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

Account Based Marketing Manager – EdTech SaaS

Key skills