Senior Product Marketing Manager

StackBlitz is the team behind Bolt.new, an AI-powered app builder that allows users to create full-stack web and mobile apps instantly in the browser. They are seeking a Senior Product Marketing Manager to own product positioning, lead product launches, and develop sales enablement materials, ensuring the company stands out in a competitive landscape.

Responsibilities:

• Own product positioning and messaging across Bolt.new, Bolt Cloud, and WebContainer API – making sure we’re differentiated against Lovable, Replit, v0, and Cursor in every touchpoint
• Lead product launches end-to-end using our tiered launch framework (Tier 1/2/3) – from feature briefing with engineering through launch day execution and post-launch measurement
• Build and maintain a competitive intelligence program – track what competitors are shipping, how they’re positioning, and where we can win
• Develop sales enablement materials for the enterprise motion – battle cards, one-pagers, case studies, demo scripts
• Own pricing and packaging strategy alongside Growth – how we structure free, pro, and teams plans to maximize conversion and expansion
• Partner with the Content and Social teams to translate product narratives into content across blog, social, email, and landing pages
• Drive customer marketing – turn power users and enterprise customers into case studies, references, and advocates
• Build the product launch tracking system we currently lack – a shared pipeline with Product/Engineering so nothing ships without marketing support
• Define and track PMM metrics – launch impact on signups/upgrades, competitive win rates, sales cycle influence

Requirements:

• 5+ years in product marketing, with at least 2 years at a B2B SaaS or developer tools company
• You've owned product launches from strategy through execution and can show measurable impact
• Strong competitive instincts – you know how to position against well-funded competitors and win deals on narrative
• Experience building sales enablement that sales teams actually use
• You can write – crisp positioning docs, compelling launch copy, clear internal briefs
• Comfortable working directly with engineers and PMs to extract the 'so what' from technical features
• Experience with pricing and packaging decisions (even if you weren't the sole owner)
• Experience at a PLG company where you had to market to both self-serve users and enterprise buyers simultaneously
• You've worked in AI, developer tools, no-code/low-code, or the 'vibe coding' space
• You've built a competitive intelligence program from scratch
• Experience marketing a platform product (not just a single feature or SKU)
• You've worked at a company during a hyper-growth phase
• You've managed or mentored junior PMMs
• You actually use Bolt.new or similar AI builders