Email Marketing Strategist

Modern Campus empowers higher education institutions to thrive amidst challenges in enrollment and revenue. The Email Marketing Strategist will build and execute B2B email marketing programs to drive engagement and strengthen customer relationships across the learner-to-earner lifecycle.

Responsibilities:

• Manage the end-to-end email marketing process, including scheduling, segmentation, copywriting coordination, design coordination, testing, and deployment
• Build and execute nurture programs that engage prospects, accelerate funnel progression, and support retention and expansion initiatives
• Partner with Revenue Operations to maintain and segment email lists, ensuring accurate targeting and clean data
• Continuously monitor and analyze campaign performance metrics (open rates, CTRs, conversions, unsubscribes, etc.) to identify trends and areas for improvement
• Conduct A/B testing to optimize subject lines, send times, design elements, and content for maximum impact
• Ensure email deliverability best practices, compliance with privacy regulations, and proper use of tracking and automation tools
• Provide actionable insights and recommendations to enhance engagement and overall marketing ROI
• Stay current on email marketing trends, technologies, and best practices to continually evolve Modern Campus’s approach
• Partner with content and design teams to ensure strong visual identity and messaging alignment across all campaigns
• Support broader marketing programs and campaigns with email components that amplify reach and drive conversions

Requirements:

• 5+ years of experience in B2B email marketing; SaaS experience strongly preferred
• Proven success developing and executing multi-touch email campaigns that drive measurable results
• Strong analytical skills with the ability to interpret campaign data and translate insights into action
• Excellent copywriting and communication skills tailored to professional and higher education audiences
• Proficiency with marketing automation platforms such as HubSpot, Marketo, or Pardot
• Experience working with CRM systems such as Salesforce or HubSpot
• Bachelor's degree in Marketing, Communications, or a related field