Marketing Technology Specialist – Email

Role Overview

• Oversee the creation, QA, and timely deployment of email campaigns, including newsletters and event invitations, using Microsoft Dynamics Customer Insights – Journeys and Cvent.
• Partner with the Email Marketing Technology Manager to develop automated workflows that streamline campaign execution and improve team efficiency.
• Collaborate with outsourced email production resources (contractors) to support the day-to-day request queue and provide guidance on email best practices, campaign creation, and execution.
• Manage and partially own the email request queue, coordinating with external contractors to ensure campaigns are completed in a timely and professional manner.
• Ensure email campaigns adhere to brand, legal, and compliance standards, including reviewing and guiding external contractors on campaign build, deployment, and follow-up.
• Optimize campaign performance through testing, personalization, and list segmentation, in close collaboration with the Email Marketing Technology Manager and Marketing Strategy team members.
• Maintain ongoing documentation of evolving email best practices, updating internal guides as Microsoft rolls out new features within the Customer Insights – Journeys platform.
• Partner with the Dynamics CRM team on email-related initiatives, including consent management and international regulations (e.g., GDPR), cross-platform contact syncing, and marketing list and segment creation and maintenance.
• Collaborate with Marketing Strategy, Operations, and Technology teams on campaign planning, development, execution, reporting, and optimization.

Requirements

• 4+ years of professional work experience in email marketing or equivalent role; experience working with professional services firms a plus.
• Bachelor’s degree in marketing, business administration, related field or equivalent experience.
• Strong technical knowledge of enterprise-level email marketing platforms (e.g., Microsoft Dynamics, Vuture, Constant Contact, Salesforce Marketing Cloud, Marketo, or Pardot).
• Strong knowledge of email and general digital marketing best practices.
• Working knowledge of HTML/CSS for email.
• Experience within workflow management tools (e.g., Workfront, Trello, Asana, Gira, etc.)
• Proficiency in Microsoft Office suite, with the ability to organize, analyze, and manage data to support email marketing initiatives.
• Experience in marketing/business development and business intelligence reporting tools (e.g., Tableau, Power BI) is a plus.
• Demonstrated command of grammar, spelling, and language usage, along with a strong understanding of standard business correspondence and formatting conventions.
• Consistently applies a high level of attention to detail, with a strong focus on accuracy, quality, and brand consistency across all communications.
• Communicates clearly and effectively, both verbally and in writing, with the ability to tailor messaging to different audiences and objectives as needed.
• A motivated self-starter and quick learner who combines independence with creativity, reliability, and a strong sense of ownership over assigned work.
• Effectively prioritizes workload and manages multiple projects and deadlines simultaneously, maintaining productivity with minimal supervision.
• Builds and maintains strong working relationships with legal and business colleagues.
• Thrives in a fast-paced, collaborative environment, contributing positively to team dynamics while remaining flexible and solution-focused.
• Adapts readily to new technologies and platforms, applying them thoughtfully and creatively to enhance efficiency and marketing effectiveness.
• Occasional travel to other offices.

Tech Stack

• Cloud
• Tableau

Benefits

• Health, dental, and vision insurance
• Life and disability insurance
• Retirement & Savings Plan
• Emergency back-up child and adult care
• Paid vacation, sick time off, and holidays
• Professional development and career advancement opportunities
• Employee recognition and reward programs
• Employee wellness and assistance programs
• Employee discounts and perks