Senior Customer Advocacy Manager

Flexera is a pioneer in Hybrid ITAM and FinOps, providing data-oriented SaaS solutions for technology value optimization. They are seeking a Senior Customer Advocacy Manager to build and scale customer advocacy programs that drive sales and enhance marketing efforts.

Responsibilities:

• Build and lead the end-to-end strategy and execution of our global customer reference program supporting direct and partner motions
• Implement a mix of 1:1 and group reference strategies to support new logo acquisition and expansion (upgrades and cross-sell)
• Manage RFP support by building a library of approved responses, customer proof points, and name-drop lists
• Build and maintain a centralized customer reference database, ensuring easy access to verified advocates
• Develop structured processes for reference requests, tracking engagement, and balancing customer participation to prevent fatigue, including building a business case for an advocacy platform
• Utilized available data sources (Salesforce, Gainsight, User Evidence), advocacy platforms (review sites, User Evidence) and teams (Customer Success, Sales) to proactively identify and engage referenceable customers
• Enable internal teams by developing training materials, playbooks, and enablement sessions to drive program adoption
• Develop and execute a customer review strategy that increases brand trust, accelerates buyer decision-making, and strengthens industry credibility
• Determine review site priorities and create compelling, targeted campaigns to drive customer participation and maximize review volume & quality
• Track and analyze review performance to inform campaign strategy and increase impact
• Integrate peer reviews into key customer touchpoints, including QBR follow-ups, in-app prompts, and event engagements
• Align review campaign efforts with analyst evaluations, industry award timelines, and key marketing initiatives for maximum impact
• Build the strategic plan for customer storytelling initiatives, including asset types, plan for evidence and content creation tools (User Evidence, AI writing tools) in alignment with company priorities and known evidence gaps
• Lead and efficiently scale the production of compelling customer stories, case studies, and ROI proof points that fuel pipeline growth and brand credibility
• Create and maintain customer evidence templates, interview guides, customer asset bill of materials (BOM) and storytelling best practices
• Develop a structured customer evidence library to ensure easy access and usage by Sales & Marketing teams
• Identify relevant ways to apply AI to scale advocacy programs and customer evidence content creation
• Incorporate partners into customer storytelling to amplify advocacy opportunities
• Develop and execute customer logo acquisition strategy (e.g. build into existing sales workflows and contracts, post-sale programs)
• Identify and secure customer speakers for events, webinars, and conferences
• Support analyst engagement by providing relevant customer proof points for industry reports
• Embed advocacy opportunities into key marketing and sales channels to maximize visibility and impact

Requirements:

• 5-7+ years of experience in customer marketing, advocacy, or related field (B2B SaaS preferred)
• Proven track record of building & scaling customer reference, peer review, and advocacy programs
• Experience with advocacy and evidence programs spanning multiple products, global scope, and experience working with strategic partners like AWS and global SIs/MSPs on joint references and customer stories
• Strong cross-functional collaboration skills—comfortable working with Sales, Customer Success, and Marketing
• Experience producing content & customer storytelling—from case studies to ROI proof points
• Strategic & analytical mindset—can track program success and use data to inform decisions
• Interest in leveraging AI to improve efficiency and scalability in advocacy and content creation
• Excellent communication & stakeholder management skills
• Familiarity with Salesforce, Gainsight, G2, TrustRadius, and advocacy tools including User Evidence
• Bachelor's degree preferred or equivalent experience