Senior Director of Product Marketing

Bitwarden is seeking a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company. This role involves leading marketing functions across product, customer, and channel marketing while enhancing both B2B and consumer engagement strategies.

Responsibilities:

• Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
• Elevate Bitwarden B2B marketing and customer acquisition to next milestones
• Guide communication of the product vision and customer onboarding experience for Bitwarden
• Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
• Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
• Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
• Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
• Further develop customer engagement and case studies with well known Bitwarden customers
• Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement
• Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
• Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
• Drive and track key metrics for customer growth

Requirements:

• Significant experience across a range of product marketing and sales-enhancing activities
• Solid knowledge of enterprise and security markets. Open source experience a plus
• Bachelor's or higher college/graduate degree
• Excellent leadership, management, and communications skills
• Remote team leadership combined with ability to work as individual contributor
• Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
• Customer engagement experience with the ability to act as a trusted partner
• Ability to balance marketing scenarios combined with a product launch schedule
• Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals