Bitwarden is seeking a Senior Director of Product Marketing to drive product and market awareness for the next globally-known security company. This role involves leading marketing functions across product, customer, and channel marketing while enhancing both B2B and consumer engagement strategies.
Responsibilities:
- Lead the product and customer marketing function, and together build comprehensive go to market enablement strategies for Bitwarden product
- Elevate Bitwarden B2B marketing and customer acquisition to next milestones
- Guide communication of the product vision and customer onboarding experience for Bitwarden
- Create compelling customer-facing and sales assets that differentiate Bitwarden with a focus on customer value and benefits
- Build a high touch marketing motion and marketing structure for enterprise sales to enhance and complement the Bitwarden self-service model
- Fuel the Bitwarden sales funnel and overall flywheel through efficient programs from product launches to competitive sales enablement to all types of marketing campaigns
- Innovate on how Bitwarden lands, converts, helps global customers expand through world-class customer experiences and journeys
- Further develop customer engagement and case studies with well known Bitwarden customers
- Hone the product and customer marketing team including driving world class product launches, cherished customer marketing, and unique partner and channel marketing enablement
- Accelerate the Bitwarden revenue engine with the Bitwarden flywheel from free to paid, upselling across both self-serve and high-touch customers
- Stay ahead of industry trends and work closely with the Bitwarden communications team on analyst relations
- Drive and track key metrics for customer growth
Requirements:
- Significant experience across a range of product marketing and sales-enhancing activities
- Solid knowledge of enterprise and security markets. Open source experience a plus
- Bachelor's or higher college/graduate degree
- Excellent leadership, management, and communications skills
- Remote team leadership combined with ability to work as individual contributor
- Demonstrated ability to partner with go-to-market teams to deliver new marketing initiatives resulting in inbound interest, leads, opportunities, and closed deals
- Customer engagement experience with the ability to act as a trusted partner
- Ability to balance marketing scenarios combined with a product launch schedule
- Strong work ethic, proven record of having a growth-mindset, and enthusiastic presence to reach ambitious goals