Senior Marketing Operations Manager

Cerby is a mission-critical cybersecurity company that empowers teams to operate securely and control their apps completely. They are seeking a Senior Marketing Operations Manager to build and maintain their marketing operations practice, focusing on systems architecture, sales alignment, and analytics strategy.

Responsibilities:

• Implement, own, and continuously improve marketing automation across HubSpot and Salesforce — including lead lifecycle, lead scoring, workflows, integrations, nurture, email marketing, and reporting
• Design scalable, reliable marketing tech infrastructure that supports campaign execution, customer lifecycle tracking, and cross-system data flow
• Work deeply and directly with SDRs, AEs, and RevOps to ensure accurate lead and account routing, seamless handoffs between Marketing → SDR → AE, clear SLAs and lifecycle definitions
• Build and maintain critical integrations and API-based automation where needed
• Define and implement measurement frameworks and dashboards to provide trusted funnel, pipeline, attribution, and performance insights
• Partner with RevOps and Sales leadership to align on shared definitions and reporting cadence
• Translate data into recommendations that drive strategy and execution
• Own data quality and accuracy across all sales and marketing systems
• Drive best practices around database growth and enrichment, deduplication, field standardization and governance, and data security and access controls
• Ensure systems and processes support GDPR and CCPA compliance
• Regularly audit data health and proactively resolve issues before they impact revenue
• Collaborate deeply with Sales, Demand Gen, Product Marketing, and RevOps to operationalize GTM strategies
• Act as a systems and process advisor to leaders and practitioners across the organization
• Lead the development of a next-generation marketing operations stack—integrating tools for intent data, enrichment, behavioral signals, and AI-driven automation to power smarter targeting, faster execution, and scalable growth
• Influence long-term marketing operations strategy, tooling decisions, and investment prioritization
• Represent ops in cross-team planning, governance, and playbook development

Requirements:

• 4–6+ years in Marketing Operations, Revenue Operations, or Sales Operations
• Extremely fluent in Salesforce and HubSpot (hands-on, not theoretical)
• Direct experience implementing Salesforce and/or HubSpot in a startup
• Startup experience is mandatory — you've worked in lean teams with real ownership
• Have been the sole or primary marketing ops owner and supported sales ops needs
• Experience working in a sales-led (SLG) motion with SDRs and AEs
• Comfortable owning automation, data, and execution end-to-end
• Very, very detail-oriented — data integrity matters deeply to you
• Methodical, structured, and programmatic in how you design systems
• Thinks logically — almost like a programmer — when building workflows and rules
• Comfortable rolling up your sleeves and doing the work yourself
• Strong documentation habits and operational discipline