Key skills
Marketing OperationsRevenue OperationsMarketing AutomationCRM SystemsLead RoutingLead ScoringData AnalysisCommunicationDetail-orientedSelf-starterAIAnalyticsSnowflakeBigQueryDatabricksSaaSSalesforceCRMSales
About this role
Hightouch is a leading AI platform for marketing and growth teams, focused on enhancing marketing workflows through innovative technology. The Marketing Operations Manager will be responsible for optimizing and managing the operational processes across Marketing, SDR, and Demand Gen functions, ensuring smooth workflows and data management.
Responsibilities:
- Own SDR & Marketing reporting and performance analytics, building on existing foundations to deliver more actionable insights
- Troubleshoot and maintain key SDR workflows across prospecting, sequencing, and lead follow-up
- Manage event lead uploads and post-event data processing, reducing the coordination burden between Field Marketing and Demand Gen
- Own lead routing & scoring logic and continuously refine rules to ensure fast, accurate distribution to the right reps
- Build and optimize enrichment and outreach workflows in Clay to automate prospecting, lead scoring, and account research
- Identify and execute process improvement opportunities across SDR, Demand Gen, and ABM programs
Requirements:
- 4-6+ years of experience in Marketing Operations, Revenue Operations, or a related GTM Ops role, ideally at a B2B SaaS company
- Strong working knowledge of marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce preferred), and Clay
- Hands-on experience with lead routing, lead scoring, campaign attribution, and list management
- Comfortable working across multiple stakeholders (SDR, Demand Gen, Field Marketing, PMM) and juggling competing priorities
- Detail-oriented and process-driven, with a bias toward building repeatable, scalable workflows
- Strong analytical skills — you're comfortable pulling data, building reports, and translating findings into recommendations
- Self-starter mentality; you see gaps and fix them without waiting to be asked
- Experience with Hightouch, Outreach/Salesloft, 6sense, or similar ABM and sales engagement tools
- Familiarity with data warehouses (Snowflake, BigQuery, Databricks) and how they connect to marketing systems
- Experience or strong interest in application of AI into marketing/sdr operations
- Previous experience supporting SDR teams directly
- Exposure to event operations and field marketing workflows