Defense Unicorns is focused on delivering mission value by streamlining software delivery. The Senior Technical Product Marketing Manager will build and execute the commercial narrative that drives revenue, ensuring the platform is understood and adopted by commercial buyers, particularly in Platform Engineering and DevOps.
Responsibilities:
- Own and execute messaging and positioning for ISV, SI, and OEM personas
- Develop clear, differentiated commercial value propositions for Platform Engineering and DevOps leaders
- Build and maintain competitive battlecards and technical positioning against commercial platform and DevOps vendors
- Partner with Product to propose and refine commercial pricing and packaging models
- Create and maintain persona-specific enablement materials, including architecture diagrams, positioning decks, FAQs, and technical briefs
- Support approximately 30% customer facing engagement, including late-stage deal support and technical positioning conversations
- Translate product capabilities into repeatable sales narratives and field-ready assets
- Work closely with Sales Architects to ensure consistency between narrative and solutioning
- Provide structured commercial feedback to Product based on buyer conversations and deal friction
- Deliver webinars, field presentations, and partner-facing technical content
- Ensure consistency of commercial messaging across website, campaigns, and events
- Operate effectively in a fast-paced, remote environment with cross-functional collaboration
Requirements:
- Own and execute messaging and positioning for ISV, SI, and OEM personas
- Develop clear, differentiated commercial value propositions for Platform Engineering and DevOps leaders
- Build and maintain competitive battlecards and technical positioning against commercial platform and DevOps vendors
- Partner with Product to propose and refine commercial pricing and packaging models
- Create and maintain persona-specific enablement materials, including architecture diagrams, positioning decks, FAQs, and technical briefs
- Support approximately 30% customer facing engagement, including late-stage deal support and technical positioning conversations
- Translate product capabilities into repeatable sales narratives and field-ready assets
- Work closely with Sales Architects to ensure consistency between narrative and solutioning
- Provide structured commercial feedback to Product based on buyer conversations and deal friction
- Deliver webinars, field presentations, and partner-facing technical content
- Ensure consistency of commercial messaging across website, campaigns, and events
- Operate effectively in a fast-paced, remote environment with cross-functional collaboration
- Strong understanding of open source business models and partner ecosystems
- Experience developing messaging, positioning, and pricing for technical products
- Proven ability to influence revenue through product marketing execution
- Experience engaging Platform Engineering and DevOps leaders in commercial sales cycles
- Technical familiarity working with Kubernetes, Infrastructure as Code, cloud native platforms, and regulated or airgap environments
- Experience building sales enablement assets that directly improve sales efficiency
- Comfortable presenting in customer-facing environments
- Experience working cross-functionally with Product, Growth, and Engineering teams