Partner Marketing Manager, Global - Contractor

Flexera is seeking a dynamic and highly proactive Partner Marketing Manager with a major focus on partner recruitment across global markets. This role is critical to expanding the partner ecosystem by identifying, attracting, onboarding, and activating the right partners to drive pipeline impact.

Responsibilities:

• Build and execute a partner recruitment strategy targeted at VARs, MSPs, GSIs/SIs, CSPs/Cloud Marketplaces, and Technology Alliances
• Launch and optimize multichannel recruitment campaigns (digital, events, social, media, targeted outreach) with clear journeys from awareness → application → onboarding → activation
• Develop partner recruitment toolkits: value proposition materials, webinars, nurture sequences, onboarding guides and more
• Own and report on recruitment funnel metrics: sourced partner leads, applications, approvals, onboarding timelines, and 90day activation rates
• Ensure all partner facing content is clear, impactful, and brand aligned; drive localization as needed for regional relevance
• Work closely with Alliances teams to ensure marketing initiatives support sales objectives and drive business outcomes
• Equip partners with the tools, content, and training needed to execute successful marketing campaigns
• Collaborate with partners to develop support on a variety of activities including digital, events, webinars, ABM and content syndication
• Support the use of campaign toolkits for partner utilization in alignment with sales plays
• Monitor and analyze campaign performance using marketing automation and CRM tools; optimize for ROI and pipeline impact
• Allocate and manage MDF budgets effectively, ensuring strategic use of funds and clear ROI reporting
• Ensure all partner campaigns align with brand guidelines and maintain a consistent voice across regions
• Support the exceptional delivery of our ‘to partner’ events programmes
• Build and maintain strategic marketing plans with key partners, including quarterly reviews and performance assessments
• Build and maintain strong relationships with key partners, acting as the main point of contact for marketing support

Requirements:

• Experience in partner recruitment strategy targeted at VARs, MSPs, GSIs/SIs, CSPs/Cloud Marketplaces, and Technology Alliances
• Ability to launch and optimize multichannel recruitment campaigns (digital, events, social, media, targeted outreach)
• Experience in developing partner recruitment toolkits: value proposition materials, webinars, nurture sequences, onboarding guides and more
• Ability to own and report on recruitment funnel metrics: sourced partner leads, applications, approvals, onboarding timelines, and 90-day activation rates
• Experience ensuring all partner facing content is clear, impactful, and brand aligned; drive localization as needed for regional relevance
• Experience in sales and marketing alignment: working closely with Alliances teams to ensure marketing initiatives support sales objectives and drive business outcomes
• Experience in partner marketing enablement: equipping partners with the tools, content, and training needed to execute successful marketing campaigns
• Experience in campaign strategy & execution: collaborating with partners to develop support on a variety of activities including digital, events, webinars, ABM and content syndication
• Experience in performance tracking: monitoring and analyzing campaign performance using marketing automation and CRM tools; optimizing for ROI and pipeline impact
• Experience in MDF management: allocating and managing MDF budgets effectively, ensuring strategic use of funds and clear ROI reporting
• Experience in co-branding & brand alignment: ensuring all partner campaigns align with brand guidelines and maintain a consistent voice across regions
• Experience in supporting the exceptional delivery of 'to partner' events programmes
• Experience in business planning: building and maintaining strategic marketing plans with key partners, including quarterly reviews and performance assessments
• Ability to build and maintain strong relationships with key partners, acting as the main point of contact for marketing support