Product Marketing Manager

DashFi is a rapidly growing, profitable FinTech startup disrupting the $800 billion advertising economy. They are seeking a Product Marketing Manager to drive top-of-funnel demand by owning product positioning, messaging, and go-to-market strategies, particularly focused on e-commerce brands in the Payments industry.

Responsibilities:

• Own core product positioning and messaging across key buyer personas in the credit card landscape with a heavy concentration on E-Commerce, Shipping, Expense Management
• Build clear, differentiated narratives that tie product value directly to revenue, efficiency, and ad performance
• Create and maintain messaging frameworks that evolve as the product, ICP, and market mature
• Own top-of-funnel demand strategy and execution in an early-stage environment without dedicated Demand Gen or Content roles
• Define and test core acquisition narratives, campaign themes, and value propositions that drive awareness and inbound interest
• Personally create and ship foundational demand assets including website copy, landing pages, blog posts, one-pagers, case studies, webinars, and thought leadership
• Identify and prioritize distribution channels (paid, organic, partnerships, outbound support, etc.) in collaboration with leadership
• Work closely with Sales to ensure top-of-funnel messaging aligns with outbound motions and real buyer conversations
• Establish early performance signals and feedback loops (engagement, conversion signals, message resonance) to iterate quickly
• Lead go-to-market strategy for new features, products, and priority use cases
• Own launch planning and execution in collaboration with Product and Sales
• Deliver internal enablement and external-facing launch materials that drive pipeline impact
• Own coordination of company participation in events, conferences, and field marketing initiatives
• Partner closely with Sales and Partnerships to align event strategy, messaging, and execution
• Support planning and execution for trade shows, industry events, customer events, and partner-led activations
• Ensure event messaging, positioning, and materials are consistent with core product narratives and go-to-market priorities
• Contribute to improving repeatability and effectiveness of events through stronger messaging, enablement, and post-event follow-up
• Develop deep understanding of all product lines, focused in the Payments arena
• Conduct customer interviews, market research, and win/loss analysis to inform positioning decisions
• Track the competitive landscape and translate insights into sharper differentiation
• Equip Sales with clear messaging, pitch decks, talk tracks, and objection handling
• Partner with revenue leadership to refine ICP definitions and prioritize high-impact use cases
• Continuously iterate enablement based on field feedback and deal-level insights

Requirements:

• 4–7+ years of experience in Product Marketing within B2B SaaS, fintech, payments, or financial infrastructure
• Experience in Payments Marketing, with a concentration in E-commerce, performance marketers
• Proven ability to drive top-of-funnel impact through positioning, messaging, and hands-on execution
• Strong storytelling and copywriting skills with a bias toward shipping and iteration
• Comfort operating in a fast-paced, resource-lean startup environment
• Ability to work independently and cross-functionally in a remote setting