Event Marketing Manager

Stronghouse is a company focused on enhancing family experiences and community connections through home services. They are seeking a skilled Event Marketing Manager to lead national event efforts, focusing on customer engagement and brand story enhancement through various events and activations.

Responsibilities:

• Plan, organize, and execute customer-focused events, trade shows, and showroom activations
• Develop targeted event strategies that generate leads, elevate brand visibility, and align with local market priorities and national objectives
• Collaborate with promoters, influencers, and event coordinators to maximize event engagement and deliver exceptional customer interactions
• Oversee event logistics, budgeting, and on-site operations to ensure smooth execution and measurable ROI
• Recruit, train, and develop a high-performing team of event specialists and brand ambassadors
• Coach and motivate staff to improve customer satisfaction, show efficiency, and lead-to-appointment performance
• Foster a culture of professionalism, enthusiasm, and accountability that reflects the Stronghouse brand experience
• Lead strategic growth initiatives across Stronghouse’s diverse home exterior services through regional event-based marketing opportunities
• Define, track, and optimize key performance metrics - including lead generation, appointment setting, conversion rates, and event ROI
• Manage and strengthen relationships with local event promoters, venue partners, and community organizations to enhance visibility and attendance
• Continuously evaluate event performance to refine strategies, improve engagement quality, and support overall business goals

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)
• 3 - 5 years of experience in event management, brand activation, or experiential marketing - ideally within home improvement, construction, or consumer services
• Proven leadership experience managing and developing teams to achieve performance goals
• Strong organizational and project management skills with the ability to manage multiple events and priorities across locations
• Excellent communication, relationship-building, and public-speaking skills
• Willingness to travel up to 50% throughout US to regional offices and shows; ability to work evenings and weekends as required for events