Vice President, Product Marketing

Komodo Health is dedicated to reducing the global burden of disease by leveraging data. As the Vice President of Product Marketing, you will lead the development of market strategies and messaging, overseeing product launches and ensuring alignment between product, sales, and marketing teams.

Responsibilities:

• Oversee the development of Ideal Customer Profiles (ICPs) and detailed buyer personas to drive engagement
• Define and evolve the company’s messaging frameworks and proof points to ensure a differentiated market presence
• Name products in a principled and consistent manner that reinforces the brand
• Drive product and solution launches, developing the strategy and messaging and content, coordinating across the Launch team, and keeping stakeholders informed
• Partner with Revenue Marketing to execute strategic campaigns that support upsell and new-to-market programs
• Work in close partnership with Enablement to build targeted sales plays, provide training programs, and deliver essential tools (ROI calculators, battlecards, and scripts)
• Synthesize competitor, market, and industry shifts into sales battlecards and product insights to drive strategic roadmap decisions
• Lead Voice of the Customer (VoC) programs
• Direct the strategy and creation of high-impact content, including event content, product demos, and technical white papers
• Recruit and manage a world-class Product Marketing team
• Build quarterly and annual plans, budgets, and OKRs and actively prioritize continuously
• Actively coach and create strong career plans for the teams
• Encourage an open, transparent environment on team to support collaborative problem solving, empathy and diversity of thought
• Be a spokesperson, presenting at company events, customer events, analyst engagements, and industry events

Requirements:

• 10+ years of experience and proven results in B2B Product Marketing leadership
• Prior experience in healthcare, life sciences, or healthtech industries
• Builder mindset: Excels at taking ownership in an environment where processes and systems need to be built and standardized from the ground up
• Bias for action: Driven to get things moving quickly, prioritize impact, and execute programs with speed and efficiency
• Excellent storyteller and credible/charismatic presence
• Strong cross-functional collaborator with the ability to partner effectively with Product, Marketing, and Sales teams
• Exceptional leadership and people development skills—able to inspire, coach, and grow a diverse marketing team
• Strategic thinker with hands-on execution skills; equally comfortable operating at the 30,000-foot and 3-foot levels
• Highly data-driven with a test and learn mentality