Product Marketing Analyst

Tech Verses is an internationally recognized HR consultancy firm, and they are seeking a Product Marketing Analyst to craft strategies for messaging and marketing new product launches. The role involves understanding target audiences, executing marketing campaigns, and collaborating with product development teams to ensure market needs are met.

Responsibilities:

• Analyze trends, customer feedback, competitor strategies, surveys, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams
• Become the expert on our buyers, their needs, and how our products are positioned; use this knowledge to enhance product prioritization and marketing decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth
• Plan and execute the launch of new products, managing the cross-functional implementation of the content plan, sales enablement, and client feedback
• Distill market context, product features, client benefits, and use cases into succinct Product Briefs or PR/FAQs for use across departments to align on messaging and GTM plans
• Empower Sales, Relationship Management, and other Commercial teams with the knowledge and content they need to succeed
• Oversee marketing campaigns from start to finish by working closely with Content and Digital Marketing, Public Relations, and Internal Communications teams
• Develop monitoring dashboards, AI tools, analytics, and related processes to track product development / marketing priorities and initiative progress

Requirements:

• Bachelor's degree in Marketing, Finance, Business, Math, Economics or related field (or equivalent work experience) required
• 3+ years of experience in a product marketing or related role, ideally within the Fintech or Financial Services industry
• Ability to manage multiple projects simultaneously, set priorities, and meet deadlines
• Ability to derive meaningful insights from complex data sets and convert client interactions into actionable marketing and product strategies
• Ability to lead and influence cross-functional teams without formal authority
• Ability to break long-term goals into short-term milestones while staying focused on a future vision
• Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment
• Strong communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively
• Strong creative outlook to continually innovate in crafting user engagement and retention strategies
• Experience with Product Management tools (e.g. Jira, Confluence, Monday.com), CRM software (e.g., Salesforce) and data analytics tools (e.g., Tableau, Looker, PowerBI) preferred
• Certifications such as Pragmatic Marketing Certification, Product Marketing Alliance, etc. a plus