Technical Business Analyst, Marketing Product Delivery

Cypress HCM is seeking a Technical Business Analyst to support consumer lifecycle implementation for new DirecTV products and services. The role involves collaborating with cross-functional teams to develop marketing plans, manage product offers, and ensure successful project launches.

Responsibilities:

• Experience working in Agile environment
• Responsible for the success of a product or group of products through development and execution of comprehensive marketing plans
• Major job duties include working defining over 200 offer variables for each new offer request using the Final Marketing Checklist form
• Accountable for implementing product offers and promotions for the DTV portfolio of services, delivering 4-6 projects quarterly
• Responsible for gaining requirements alignment and communicating offers and product requirements across various organizations including Strategy, IT, Engineering, Customer Care/Sales Ops, Legal for every project assigned
• Responsible for breaking down business needs into technical requirements for IT on daily basis; Ensure that technical requirements represent the business and broader needs of the cross-functional team for ever project assigned
• Write/review features & capabilities from start to finish; work with design teams on any design concepts that are needed; partner with engineering/tech teams on tech solutions, then partner with GTM on go-live activities for every project launch
• Provide continuing product surveillance and management of established product to attain financial objectives
• Manages cross-functional teams through functional requirements gathering, implementation and validation through to initial launch or lifecycle of a service
• Actively participate & consult in quarterly PI Planning
• Conduct ongoing risk analysis and recommend alternative options to influence decisions
• Play a consultative role with marketing partners to identify solutions that achieve the business goal on as needed basis
• Act as a liaison to clients and other IT organizations as a subject matter expert on the business processes they represent
• Collaborate daily/weekly with marketing and sales operations teams to develop service delivery and channel enablement plans
• Act as the foremost expert within the product marketing discipline and an acknowledged authority within the organization on an ongoing basis
• Develop, maintain, and distribute, daily standard project management deliverables for the successful launch of new data applications and devices, including implementation plan, project schedule, issues & action items log, meeting minutes, risks assessment and contingencies
• Provide weekly readout to leadership level regarding products and plans as assigned
• Must foster strong relationships with internal and external resources; Engage with different functional teams and business units in order to drive business success and optimization

Requirements:

• The successful candidate should have DTV and/or U-verse billing and ordering experience or equivalent
• The ability to lead projects across multiple organizations such as IT, Sales Operations, Marketing Strategy and Offer Execution is a must
• A working knowledge of C3, STMS, Enabler, OMS, Online, Salesforce and/or front-end ordering systems is highly desired
• Knowledge of several lines of the consumer business is highly desired, including DIRECTV and U-verse programming, packages and products