Alt is unlocking the value of alternative assets, starting with the $5 B trading-card market. They are seeking a Product Lead to own the growth engine, focusing on seller activation, buyer conversion, and building systems for experimentation and scaling.
Responsibilities:
- Own the end-to-end seller journey from first submission to high-frequency, high-value seller
- Identify and close drop-off points across onboarding, Snap to Sell, quote acceptance, vault intake, and resubmission
- Build product-led experiences that activate dormant sellers and increase submission frequency among our dealer segment — without requiring manual outreach
- Partner with Data and Lifecycle to deploy behavioral triggers and personalized experiences that drive submissions at scale
- Own search quality, card discovery, and browse experiences across the platform
- Drive search-to-bid conversion through better ranking, filtering, recommendations, and real-time Alt Value pricing context
- Surface the right cards to the right buyers at the right moment
- Define and run a disciplined experimentation roadmap across all buyer-facing discovery surfaces
- Own the experimentation framework across the platform — hypothesis definition, test design, metric selection, and decision rules
- Run high-velocity A/B tests across onboarding, activation, search, and submission flows
- Build a compounding library of experiment learnings the full product team can leverage
- Partner tightly with the data team on infrastructure to ensure fast, reliable experimentation
- Monitor and improve marketplace health — submission volume, listing rates, bid depth, and sell-through
- Identify supply and demand imbalances by card category, price tier, and seller segment and build product solutions to address them
- Use Alt Value pricing data as a growth lever — surfacing market signals to sellers and buyers that drive action
- Build and own the quarterly Growth roadmap tied directly to submission volume, buyer conversion, and time-to-liquidity
- Partner with Engineering, Design, Data, Lifecycle, and Ops to ship continuously
- Operate at both the tactical level (funnel details, experiment results, edge cases) and the strategic level (what bets we're making and why)
- Communicate tradeoffs and progress clearly to the CEO and leadership team
Requirements:
- 5-8+ years of Product Management experience with clear ownership of a growth surface, marketplace funnel, or PLG motion
- Demonstrated track record of driving measurable business outcomes through product experimentation and iteration
- Strong data fluency — Amplitude, Mixpanel, or similar, plus SQL or Python
- Experience partnering directly with Engineering and Data to build growth infrastructure, not just features
- Deep understanding of two-sided marketplace dynamics
- Scrappy, high-ownership operator who communicates with precision and moves without hand-holding
- Experience in collectibles, luxury goods, financial assets, or other high-value trust-sensitive marketplaces
- Familiarity with lifecycle tooling and how product and lifecycle intersect
- Experience with AI-assisted personalization, recommendation systems, or search ranking
- Background in operationally complex environments where physical and digital systems connect