Senior Event Marketing Manager

Hatch is seeking a Senior Event Marketing Manager to own their event presence end-to-end. This role involves developing and leading an events strategy to meet marketing and revenue goals while coordinating logistics and messaging across various teams.

Responsibilities:

• Own the playbook: Develop and lead an events strategy that hits marketing and revenue goals — awareness, engagement, pipeline, and retention. Choose where we show up, why it matters, and how we win
• Run the full range: From owned conferences and executive dinners to trade shows and field events, you'll bring each format to life with the right approach for the audience and moment
• Handle core logistics: Coordinate shipping, booth assets, swag, event technology, and vendor wrangling alongside our logistics partner — building systems that scale
• Own the narrative: Define the messaging angle for each event and make sure every touchpoint is consistent. You'll brief and direct content needs — one-pagers, signage, booth copy — with support from the marketing team on production
• Keep everyone in sync: Partner with Sales, AM, Partners, and Product to ensure everyone is working from the same goals, storylines, positioning, and outreach plan. You'll lead KBYGs and cross-functional coordination
• Make the marketing engine hum: Own AM + marketing outreach streams and collaborate with Sales on theirs. Spin up landing pages and booking flows with support from design/ops. Integrate events into nurture and newsletter rhythms
• Make us memorable: Come up with creative booth activations, swag ideas, and experiences that make people stop, engage, and remember Hatch long after the event
• Track what matters: Measure pipeline impact: scans, meetings, SQOs, and closed revenue. Produce clear, actionable event recaps with insights and next steps

Requirements:

• 5–8+ years in event marketing
• Strong messaging, content, and GTM instincts — you know how to craft a compelling story and align teams around it
• Proven experience running events end-to-end, from planning to onsite execution
• Comfortable collaborating across Sales, AM, Product, Partners, and leadership
• Operational competence: vendors, budgets, timelines, shipping, onsite problem-solving
• Experience with event platforms and tools (lead capture, registration systems, event portals, etc.)
• A data-driven approach to pipeline, performance, and ROI
• Willingness to travel for key events (20-30% depending on event calendar)
• B2B SaaS or high-growth environment preferred