Key skills
Product Marketing ManagementCrypto expertiseGTM StrategyData-driven marketingCross-functional collaborationCreative storytellingStakeholder managementEntrepreneurial mindsetcommunicationAnalyticsDeFiLeadershipStakeholder ManagementStrategic PlanningCommunication
About this role
Kraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto. The Lead Product Marketing Manager will drive and execute the product marketing strategy for Beholder, focusing on high-impact launches and customer engagement strategies.
Responsibilities:
- Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain
- Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL)
- Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
- Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
- Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
- Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
- Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives
Requirements:
- 5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
- 2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
- Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior
- Track record of growing products from 0->1
- Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
- A data-driven marketer, leveraging insights to optimize campaigns and improve performance
- Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
- Experience leading cross-functional teams and working within complex, fast-paced environments
- Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
- Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting