Sr. Industry Marketing Manager, Financial Services

Databricks is a data and AI company that helps organizations unify and democratize data, analytics, and AI. They are seeking a Sr. Industry Marketing Manager to guide messaging, content, and go-to-market programs within the Financial Services industry, focusing on building awareness and demand generation.

Responsibilities:

• Develop messaging and content that articulate Databricks’ platform capabilities, differentiating value, and solutions for Financial Services companies across areas like insurance, capital markets, and retail banking
• Partner with go-to-market, sales, and other marketing teams to develop targeted campaigns for business leaders and decision-makers
• Create the core messaging and content for digital programs, field marketing, sales engagements, and channel marketing
• Create targeted content to create awareness in the industry including infographics, ebooks, articles, blogs, videos and other customer-facing materials
• Work with customers to build compelling content for high-profile speaking engagements, customer case studies, videos, and brand campaigns
• Manage industry solution launches
• Research customer and market trends to help inform content development and enablement
• Work with industry SMEs to build sales tools, enablement and training e.g. sales plays, sales presentations, battlecards, and prospecting templates
• Drive our industry event strategy for specific subverticals in Financial Services - specifically focused on engagement with executives

Requirements:

• 7+ years of experience marketing and/or deploying technology solutions within the Financial Services Sector
• Proven track record in developing positioning and messaging for complex B2B products
• Developing and implementing the product marketing vision and strategy for Financial Services solutions
• Creating and managing content, media outreach, and other marketing activities related to the Financial Services sector
• Conducting market research and competitive analysis to inform product positioning
• Experience with cloud, big data, data analytics, data warehouse, and/or AI/ML technologies, with a proven ability to translate the highly technical to relevant use cases and outcomes preferred
• Deep understanding of the technology solutions and operating models driving Financial Services companies - industry context is a plus
• Experience as both a subject matter expert and marketer with strength in storytelling, creative, strategy, and execution
• Customer-facing experience presenting to executives and decision-makers at relevant events, executive briefings, and sales meetings
• Strong collaboration and communication skills and ability to thrive in a fast-paced matrix environment
• Ability to balance strategic vision with tactical execution
• Proficiency in CRM software and sales tracking tools