Animalz is a content marketing agency that partners with B2B SaaS companies, venture capital firms, and other tech organizations to drive long-term, sustainable growth through high-quality content. The Senior Content Marketer will oversee and execute content strategies for a portfolio of high-growth B2B technology customers, focusing on writing compelling content that adheres to SEO best practices.
Responsibilities:
- Write high-performing content —blogs, guides, landing pages, email nurtures, and more—that aligns with SEO best practices and customer intent
- Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback
- Assign some of the content to and manage freelance writers (for your accounts only), ensuring timely, high-quality delivery for the accounts and strategies you support and write for
- Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)
- Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
- Manage content calendars and delivery pipelines , balancing quality with high-volume output
- Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes
- Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment
- Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows
Requirements:
- 4–6 years of experience in content marketing, preferably in a B2B SaaS or agency setting
- Exceptional Writing Ability: You're first and foremost a writer who produces publication-ready content with minimal revisions. You write with clarity, precision, and strategic insight across multiple formats (from in-depth thought leadership to concise campaign copy) adapting your voice to match different brand personas while maintaining high editorial standards
- Strategic Execution: You can translate an established strategy into consistent, high-quality execution, adjusting tactics based on performance and customer needs
- Customer Insight: You communicate clearly, manage expectations, and build trust with customers through insight and transparency. You're genuinely interested in learning how customers think and what drives their business
- Technical Curiosity: You quickly grasp complex technology, software, and business models, and can explain them clearly and persuasively
- Content Operations: You manage multiple accounts, content types, and contributors while maintaining quality and meeting deadlines
- AI Fluency: You know how to use AI tools to support content workflows responsibly and efficiently, and stay current on emerging best practices
- Analytical Mindset: You use data and customer feedback to improve content performance, measuring what works and iterating throughout the process
- Adaptability & Ownership: You're comfortable navigating ambiguity, trying new tactics or formats, taking initiative, and adjusting your approach when priorities shift