Animalz is a content marketing agency that partners with B2B SaaS companies and tech organizations. The Content Marketer will write and optimize SEO-focused content for a portfolio of B2B technology customers, collaborating closely with the content team to achieve customer goals.
Responsibilities:
- Write SEO content (blogs, guides, landing pages) that aligns with customer strategy and search intent
- Investigate why existing content isn't performing and recommend improvements based on technical SEO factors, competitive gaps, and content quality
- Refresh and optimize existing content to improve search rankings and engagement
- Manage content for approximately 3 customer accounts , maintaining quality and meeting deadlines
- Attend customer calls with your Head of Content or Associate Head of Content
- Learn to create performance reports and communicate results to customers
- Occasionally review freelancer work on your accounts to ensure it meets quality standards
- Collaborate with design on graphics and visuals for your content
- Contribute to team knowledge-sharing a nd internal initiatives
Requirements:
- 2–4 years of experience in content marketing, preferably in B2B SaaS or an agency setting
- Strong writing and editing skills with solid SEO knowledge (keyword research, on-page optimization, and the ability to analyze why content isn't ranking)
- Familiarity with content and analytics tools (e.g., Google Analytics, Ahrefs, Clearscope)
- Familiarity with AI tools (e.g., ChatGPT, Claude) and ability to use them to support, not replace, quality writing
- Technical curiosity: genuine interest in learning how software products work so you can write about them clearly
- Reliability: you deliver quality work on time, even when juggling multiple projects
- Coachability: you're open to feedback and eager to develop your craft
- Strong communication and remote collaboration skills