Key skills
Digital advertising experienceAdvertising measurement knowledgeProduct marketing experienceCustomer research proficiencyGo-to-market strategyCross-functional team leadershipEmpathy towards customer needsCollaboration in fast-paced environmentcommunication skillsPresentation skillsGoRLeadershipSales
About this role
Spotify is seeking a Product Marketing Manager to join the Global Monetization Product Marketing team. In this role, you will drive product development and marketing strategies for advertising measurement solutions, collaborating with cross-functional teams to enhance product adoption and revenue growth.
Responsibilities:
- Drive product and feature development of Spotify’s advertising measurement solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work
- Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics
- Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market
- Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more
- Support global product adoption and growth through market expansion, sales enablement, and thought leadership
Requirements:
- You have a minimum of 5+ years of experience within the digital advertising industry, with a keen understanding of advertising measurement and upper-funnel solutions such as brand lift and audience/media verification
- You have a BA/BS degree or equivalent
- You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales
- You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
- You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions
- You have experience working globally and are empathetic to customer needs
- You have experience launching cross-functional go-to-market launches
- You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
- You can explain the value of highly technical concepts in human, relatable, and compelling language
- You have experience presenting to large industry groups and meeting with senior external stakeholders
- Product marketing experience preferred
- Master's degree a plus