Internet Brands is a fully integrated online media and software services company focused on high-value vertical categories. They are seeking a National Marketing Manager to lead all marketing efforts for their Apartments Division, including the development and execution of marketing campaigns and managing day-to-day department needs.
Responsibilities:
- Managing all marketing for the Division and activities within the marketing department
- Contributing toward the marketing strategy for the company in line with Divisional growth objectives
- Coordinating B2B marketing campaigns with sales activities
- Developing and Overseeing the Division’s marketing budget
- Coordinating and managing all tradeshow activities
- Creating and publishing of all marketing material in line with marketing plans
- Planning and implementing B2C promotional campaigns
- Managing and improving B2B lead generation campaigns, measuring results
- Overall responsibility for brand management and identity
- Preparing online, print, and email marketing campaigns, both B2B and B2C
- Monitoring and reporting on effectiveness of marketing communications
- Creating a wide range of different marketing materials enabling sales team success
- Publish written and video content, highlighting analysis of our industry leading data store
- Working closely with Product team and assisting with new product launches
- Maintaining effective internal communications to ensure all relevant Divisional functions are kept informed of marketing objectives
- Analyzing potential strategic partner relationships for Divisional marketing
Requirements:
- Bachelor's degree in Marketing
- Minimum two years of experience in a corporate-level marketing role, specifically focused within the multifamily housing industry
- At least two years of marketing experience within the multifamily housing industry
- Proven experience developing and managing a full departmental P&L
- Strong analytical abilities, project management, and communication skills
- Confident and dynamic personality
- Strong creative outlook
- Public speaking experience preferred
- Design background a plus