Senior Marketing Manager, Customer

VelocityEHS is the largest and fastest-growing environmental, health, safety (EHS) and sustainability software company in the world. The Senior Customer Marketing Manager will build and lead the customer marketing strategy, focusing on expanding the post-sale lifecycle through targeted campaigns and collaboration with Sales, Customer Success, and Product Marketing.

Responsibilities:

• Design and execute segmented expansion campaigns targeting upsell and cross-sell opportunities by lifecycle stage, product usage, industry, and account tier
• Partner with Sales and Customer Success to prioritize high-potential accounts and develop coordinated expansion plays
• Collaborate with Product Marketing to refine bundling strategies, value propositions, and positioning that increase product adoption and penetration
• Drive measurable expansion pipeline and revenue contribution from marketing-sourced and marketing-influenced programs
• Architect personalized lifecycle programs leveraging behavioral triggers, product usage signals, intent data, and customer milestones
• Execute integrated, multi-channel campaigns across email, webinars, in-product messaging, digital, and SDR outreach
• Partner with Customer Experience and CS to align messaging across onboarding, adoption, renewal, and expansion stages
• Establish scalable journey frameworks that balance automation with high-value account personalization
• Work with Customer Success to identify and respond to risk signals (e.g., declining usage, support patterns, executive turnover)
• Develop targeted marketing interventions that support retention and protect recurring revenue
• Contribute to overall Net Revenue Retention (NRR) strategy and performance
• Define and track KPIs for customer marketing programs, including expansion pipeline, conversion rates, adoption lift, retention impact, and revenue influence
• Partner with Marketing Operations to ensure accurate attribution and reporting within Salesforce and Marketo
• Establish a rigorous test-and-learn framework, continuously optimizing segmentation, messaging, and channel mix
• Own the strategy and execution for customer reviews across third-party platforms (e.g., G2, TrustRadius)
• Develop campaigns to increase review volume, quality, and category rankings
• Coordinate cross-functionally to activate advocates and manage review responses in partnership with Product and Customer teams
• Evaluate and pilot AI-driven approaches to personalization, segmentation, campaign automation, and performance optimization
• Introduce scalable innovations that increase efficiency while improving relevance and customer engagement

Requirements:

• 5–8 years of experience in B2B SaaS marketing, with a focus on customer marketing, lifecycle, demand generation, or ABM
• Proven success driving revenue-impacting expansion programs (upsell, cross-sell, retention)
• Demonstrated experience partnering closely with Sales and Customer Success on account prioritization and execution
• Strong proficiency in behavioral, firmographic, and intent-based targeting
• Hands-on experience executing integrated, multi-channel campaigns
• Experience with Salesforce, Marketo, and at least one customer intelligence platform (e.g., Gainsight, Pendo, 6sense)
• Analytical mindset with a strong bias toward experimentation and measurable outcomes
• Background in multi-product SaaS environments with complex platform positioning
• Experience supporting post-sale GTM motions and Net Revenue Retention strategies
• Familiarity with EHS, ESG, or compliance-focused technology markets