Principal Product Marketing Manager

Augment is a company dedicated to transforming the logistics industry through AI technology. They are seeking a Principal Product Marketing Manager to lead their product marketing efforts, focusing on market research, positioning, product launches, and sales enablement to ensure successful product adoption and category leadership.

Responsibilities:

• Market Research and Competitive Intelligence. You’ll inform the product roadmap and shape our market POV by serving as Augment’s lead expert on logistics buyer behavior, competitive intelligence, and customer pain points. You’ll build and evolve an intelligence engine (win/loss, deal debriefs, etc.) that keeps the field and leadership sharp
• Positioning and Messaging. You’ll define and evolve Augment’s positioning to help us win the category—pairing a strong narrative with crisp messaging for each product and feature. You’ll craft language that’s simple, memorable, and differentiated, rooted in real logistics outcomes
• Core GTM Assets. You’ll create the core assets that power GTM: product pages, solution briefs, pitch narratives, customer stories, and more. You’ll set the standard for persuasive, persona-aware storytelling that moves deals forward
• Product Launches. You’ll lead end-to-end launches for all releases—defining who it’s for, why it matters, how it wins, and how we drive adoption. You’ll align Product, Sales, CS, and Marketing on the plan, execution, and success metrics
• Sales Enablement. You’ll equip Sales and CS with practical, field-tested enablement to land and expand revenue: plays, talk tracks, objection handling, competitive guidance, and demo narratives. You’ll partner with Sales leadership to ensure enablement directly supports pipeline and revenue goals
• Pricing and Packaging. You’ll shape pricing and packaging that maps to customer value and buying behavior as the platform expands. You’ll bring market inputs and competitive context to decisions, and ensure changes are clear and easy to sell

Requirements:

• 10+ years of Product Marketing experience in logistics or supply chain technology
• Hands-on experience bringing AI products to market
• Ability to explain logistics industry nuances and terminology, from TMS to BOL to OTIF
• Ability to converse with both engineers and product managers as well as marketing teams
• Ability to craft clear, concise, and compelling copy
• Strong verbal communication skills
• Experience working cross-functionally with Product, Sales, and Customer Success teams
• Ability to build coalitions across different functions
• Ownership mentality
• Deep logistics and AI expertise
• Technically apt and deeply curious
• Exceptional communicator
• Internal bridge builder