Vice President, Performance Marketing | Bankrate

Bankrate is redefining the future of financial decision-making, and they are seeking a dynamic Vice President of Performance Marketing to lead their paid media and customer acquisition strategies. This role involves overseeing a large-scale media budget and collaborating cross-functionally to optimize performance and drive profitable customer acquisition.

Responsibilities:

• Own and evolve the overall performance marketing strategy for Bankrate, aligning tightly with business goals, product strategies, and customer needs
• Build, lead, and mentor a high-performing team of marketers across paid search, paid social, video, affiliate, native, display, retargeting, and emerging platforms
• Serve as a thought partner to the CMO and senior leadership team, contributing to broader marketing vision and company growth strategy
• Establish and track performance goals rooted in LTV:CAC ratios, incremental profitability, and scalable acquisition growth
• Drive acquisition across all paid media channels: SEM (Google, Bing), Paid Social (Meta, TikTok, LinkedIn), Display, Programmatic/Video, Native, and Affiliate
• Oversee CRM-driven acquisition and lifecycle marketing, leveraging email, SMS, and push to improve retention and consumer value
• Manage a large-scale media budget, allocating spend based on performance, LTV insights, and strategic growth priorities
• Identify and scale new customer acquisition opportunities through experimentation, partnerships, and innovation
• Partner with analytics and finance teams to define KPIs, LTV:CAC ratios, attribution models, and incrementality testing frameworks
• Oversee rigorous experimentation across creative, audience segmentation, bidding strategies, and funnel optimization
• Drive continuous improvement through insights, automation, and AI-driven performance optimization
• Lead the marketing QA function, ensuring campaign execution is accurate, compliant, and brand-safe across all acquisition channels
• Collaborate closely with product, marketing operations, CRM, brand, and engineering teams to ensure marketing efforts are tightly integrated across the customer journey
• Work with compliance and legal to ensure all campaigns meet regulatory requirements in the financial space
• Partner with Finance on forecasting, budgeting, and performance reporting

Requirements:

• 12+ years of experience in performance marketing, paid media, or digital growth, with at least 5–7 years in senior leadership roles
• Proven track record of scaling paid media budgets efficiently and profitably, preferably in financial services where funded accounts are the reward function
• Experience managing large, multi-channel media budgets ($25M+ annually)
• Experience overseeing marketing QA and compliance-sensitive campaigns at scale
• Deep expertise in digital performance marketing platforms (Google Ads, Meta Ads Manager, DV360, affiliate networks, etc.)
• Strong quantitative background with a data-first mindset; comfort with SQL and marketing analytics tools is a plus
• Strong leadership and team development skills with a collaborative, empowering management style
• Outstanding communication and stakeholder management abilities, comfortable working across executive, technical, and creative functions
• Innovative, data-first mindset with a track record of experimentation, learning, and scaling what works