Product Marketer

FlowFuse is seeking a highly motivated and experienced Product Marketer to join their team. The role involves developing and executing marketing strategies to drive adoption and growth of the FlowFuse platform, collaborating with various teams to shape product roadmaps and effectively communicate value to target audiences.

Responsibilities:

• Define and refine product positioning and messaging for FlowFuse and key use cases, grounded in customer and market insights
• Translate complex technical capabilities into clear, outcome-oriented narratives that resonate with target personas in industrial and IoT contexts
• Develop and execute comprehensive product marketing strategies to drive product adoption and achieve revenue targets
• Coordinate cross-functional launch execution with Product, Engineering, Sales, and Marketing teams
• Measure launch performance, capture learnings, and iterate on GTM playbooks
• Create and maintain high-impact assets such as product pages, one-pagers, decks, case studies, demos, and release notes
• Enable Sales with talk tracks, battlecards, objection-handling guides, and competitive positioning materials
• Design and execute multi-channel email nurture campaigns to move prospects through the buyer journey
• Build and manage webinar programs from concept to execution, including promotion, delivery, and follow-up sequences
• Develop and optimize lead scoring models and qualification frameworks in HubSpot
• Build and maintain lead lifecycle workflows, including automated triggers, scoring adjustments, and sales notifications
• Manage content syndication partnerships and evaluate ROI of third-party lead generation programs
• Analyze campaign and funnel performance data to optimize programs and improve lead-to-opportunity conversion rates
• Coordinate event follow-up campaigns to maximize ROI from conference attendance, sponsorships, and webinars
• Develop a deep understanding of target personas, segments, and buying journeys through customer conversations, analytics, and research
• Maintain a view of the competitive landscape and adjacent tools, and ensure insights are reflected in messaging and enablement
• Partner with Content to plan thought-leadership and educational content that supports awareness, consideration, and expansion
• Feed structured insights back into Product and Sales to refine strategy, ICPs, and GTM plays

Requirements:

• Proven experience in product marketing, preferably in a B2B SaaS environment
• Familiarity with the industrial sector, IIoT, IoT or similar domains
• Strong understanding of software development, deployment, and management
• Excellent written and verbal communication skills, with the ability to translate technical features into clear benefits
• Experience in B2B demand generation, marketing operations, or funnel management
• Proficiency with HubSpot, including workflows, lead scoring, email automation, and reporting
• Strong analytical skills to measure effectiveness, analyze funnel metrics, identify bottlenecks, and optimize campaigns
• Experience designing and executing email nurture campaigns with proven lead-to-opportunity conversion results
• Collaborative and able to work effectively across different teams
• Node-RED knowledge and familiarity is a plus