Executive Product Marketer (WSM)

Blue Coding specializes in hiring skilled professionals from Latin America to help companies in the United States and Canada build development teams. They are seeking an Executive Product Marketer to lead the global go-to-market strategy for a complex technology platform, translating its capabilities into compelling value propositions to drive market penetration and revenue growth.

Responsibilities:

• Define and lead the comprehensive global strategy for the client's platform and all associated modular offerings. This includes pricing, packaging, channel enablement, and phased rollout plans
• Establish the client's platform as a leader in the e-commerce platform solutions space. Craft a powerful, differentiated platform narrative that clearly articulates the unique value proposition (UVP), competitive advantages, and target customer profiles (ICPs)
• Serve as the internal authority on market trends, competitive landscapes, and analyst relations. Develop rigorous competitive battle cards, positioning documents, and market sizing analyses to inform product roadmap and sales strategy
• Present strategies, market performance, and competitive intelligence to the executive leadership team and board of directors
• Develop high-impact sales tools, including presentations, demos, case studies, ROI calculators, and training materials that equip the sales team to effectively sell the complexity and value of the client's platform
• Direct the creation of all core marketing assets, including website copy, solution briefs, white papers, analyst reports, and press releases that support lead generation and accelerate deal velocity
• Manage the entire product marketing lifecycle from concept to end-of-life for platform features, ensuring seamless coordination across Product, Sales, and Corporate Marketing
• Maintain a deep understanding of the client's platform, architecture, features, and roadmaps, translating technical specifications into clear, benefit-driven messaging for both technical and business audiences
• Act as the primary liaison between Product Management, Sales, Marketing, and Customer Success to ensure consistent messaging and successful execution of GTM plans across the organization
• Define key performance indicators (KPIs) for platform adoption and success. Regularly analyze performance data to refine marketing campaigns, sales strategies, and investments
• Mentor and potentially manage junior product marketing resources as the team scales around the client's platform

Requirements:

• Bachelor's degree in Marketing, Business, or a related field. An MBA or advanced degree is highly desirable
• 6+ years of experience in Product Marketing, with at least 3 years focused on complex B2B enterprise software, PaaS (Platform as a Service), or large-scale technology platforms
• Proven track record in marketing products within the automotive e-commerce space
• Deep understanding and experience in marketing highly technical platforms built on headless architecture, utilizing GraphQL APIs, and featuring complex data, search capabilities, and B2B/ERP integrations (wholesaler/manufacturer)
• Demonstrated ability to create holistic marketing strategies and the willingness to execute the tactical deliverables (writing content, building decks, etc.)
• Exceptional written and verbal communication skills, with a proven ability to present to executive audiences and engage technical teams
• Experience managing product marketing for a major platform release
• Direct experience working with industry analysts (e.g., Gartner, Forrester)
• Prior experience in a high-growth environment or successful market category creation