Digital Product Manager

RxBenefits, Inc. is seeking a Digital Product Manager to support the development and execution of digital strategy across their customer-focused platforms. This role involves collaborating with cross-functional partners to enhance user adoption and improve content consistency while contributing to product roadmap development.

Responsibilities:

• Creates user-centered, value-driven product roadmaps for 1-2 digital products, in collaboration with experience strategists, researchers, and the Lead Digital Product Manager
• Creates compelling future state visions for key digital products, helping articulate clear and compelling narratives
• Leads cross-functional prioritization workshops, capturing insights and helping organize feature recommendations
• Provide recommendations to improve content and design, grounded in human-centered design best practices
• Assist with digital adoption efforts, including email and text message campaigns
• Collaborate with marketing to review and refine content across digital portals
• Defines digital goals for our digital assets, monitoring performance indicators and identifying areas for improvement
• Support communication of product updates to customer-facing teams and leadership in partnership with the Lead Digital Product Manager and Sr. Director
• Identify new feature opportunities, assessing user value, brand alignment, and competitive insights
• Gather and synthesize data to support business cases, product recommendations, and roadmap decisions
• Translate insights, ideas, and complex concepts into clear, user-centered communications for diverse audiences
• Build strong partnerships across teams, advocating for human-centered design and contributing to multidisciplinary project work

Requirements:

• Bachelor's degree in marketing, business management, design strategy, or equivalent experience
• 5–7+ years of experience in product strategy, product program management, experience design strategy, digital strategy, or related fields
• Strong communication skills, including experience creating presentations and summarizing recommendations
• Demonstrated experience supporting digital product roadmaps and go to market efforts
• Knowledge of or experience within healthcare
• Experience with both B2C and B2B digital products
• Exposure to product management and/or product marketing
• Experience incorporating new technologies (e.g., AI) into digital product recommendations
• Master's degree in business, design strategy, or related field