Growth Marketing Manager

HappyCo is a company that values growth and collaboration, offering a supportive culture. They are seeking a Growth Marketing Manager to lead growth marketing strategies, optimize marketing funnels, and drive measurable business outcomes through experimentation and data analysis.

Responsibilities:

• Design and execute growth strategies across the entire funnel
• Drive leads, demos booked, sales-qualified opportunities, and revenue contribution
• Increase qualified pipeline year over year
• Launch and scale outbound marketing support and paid acquisition campaigns
• Build and optimize account-based marketing programs for enterprise accounts
• Develop and improve nurture sequences and lifecycle email programs
• Manage and optimize paid campaigns across platforms such as LinkedIn and Google
• Own budget allocation and performance optimization
• Test new acquisition channels and emerging platforms
• Continuously improve CAC and conversion efficiency
• Improve website conversion rates through testing and CRO
• Analyze funnel drop-off points and implement improvements
• Monitor intent signals and activate high-intent audiences
• Optimize demo booking flows and handoff to sales
• Track attribution and performance across channels
• Build reporting that ties campaigns directly to revenue outcomes
• Run structured, ongoing growth experiments
• Use data to prioritize the highest-leverage opportunities
• Partner closely with Sales to align on ICP targeting and pipeline quality
• Collaborate with Product Marketing and Content to translate narrative into high-performing campaigns
• Work with Marketing Operations to ensure clean targeting, tracking, and reporting

Requirements:

• At least 4–7 years in growth marketing, performance marketing, or demand generation
• Experience running paid media campaigns with clear ROI accountability
• Strong understanding of marketing funnels, buying committees, and pipeline mechanics
• Proven ability to tie marketing efforts to revenue outcomes
• Comfortable collaborating closely with sales teams
• Experience with HubSpot and Salesforce
• Analytical mindset with bias toward action and experimentation
• You think in pipeline, not just leads
• You move quickly, test often, and optimize relentlessly
• Experience in B2B SaaS
• Familiarity with proptech or multifamily real estate
• Experience supporting outbound motions at scale
• Strong copywriting instincts for conversion-focused messaging
• Experience in fast-paced, experimentation-heavy environments