Manager Marketing Analytics

Beyondsoft is seeking a strategic, data-driven analytics professional to join their digital marketing organization. This role involves translating complex data into actionable insights, guiding stakeholders, and enhancing analytics practices to drive better business outcomes.

Responsibilities:

• Serve as the digital analytics subject matter expert for assigned client engagements, acting as a trusted advisor to digital marketing leaders and stakeholders
• Define measurement strategies, KPIs, and frameworks aligned to business objectives to ensure meaningful performance evaluation
• Analyze customer behavior, campaign performance, and site effectiveness across multiple data sources, translating findings into clear narratives, actionable recommendations, and measurable optimization opportunities
• Design, develop, and enhance executive-ready dashboards and automated reporting that integrate web analytics, CRM, sales, and other first-party data into scalable, self-service business insights
• Lead hypothesis-driven deep-dive analyses and investigative case studies to answer key business questions, uncover root causes, and inform strategic decision-making
• Partner with the CRO team to design, measure, and analyze A/B tests, ensuring strong test structure and translating results into prioritized optimization opportunities
• Maintain the integrity and reliability of analytics data by supporting tag management, documentation, UAT, and the investigation and resolution of tracking gaps or data discrepancies
• Educate and empower cross-functional teams on analytics best practices, measurement frameworks, and data interpretation to elevate data literacy across the organization
• Manage and prioritize a dynamic analytics work pipeline using Agile delivery practices to plan work, estimate effort, and align stakeholder expectations with business impact and team capacity
• Identify opportunities to expand analytics support and contribute to proposals, pitches, and solution development to help grow the business

Requirements:

• Bachelor's degree
• Minimum 5 to 8 years of digital analytics experience
• High proficiency with Adobe Analytics
• Proven ability to analyze, structure, and interpret large datasets into clear, actionable business insights
• Advanced proficiency in Excel (or similar tools) with the ability to manipulate and analyze raw data independently
• Strong client relationship management and stakeholder engagement skills
• Experience working in a consulting or client-facing environment
• Strong data storytelling for executive audiences
• Ability to lead measurement strategy and define success metrics
• Experience with data visualization tools such as Power BI, Tableau etc
• Experience analyzing and interpreting A/B and multivariate testing results
• Strong project management skills with the ability to manage multiple priorities in a dynamic environment
• Working knowledge of analytics implementation and data collection, including tag management systems
• Motivated by staying up to date with current trends and emerging analytics technologies
• Strong analytical and problem-solving skills with the ability to navigate ambiguous business questions
• Ability to work independently and is a motivated self-starter
• Detail-oriented and organized
• MBA or Master's degree in quantitative discipline
• Experience from a marketing/advertising agency or consulting firm
• Experience working in a client environment with multiple external agencies and partners
• Operated in an Agile environment and using Jira or other similar solutions
• Experience as a power user of site optimization tools such as Adobe Target
• Experience with various MarTech platforms and solutions
• Familiarity with cloud data warehouses (Snowflake, BigQuery, etc.)
• Experience working with data mining tools such as SQL and Hive
• Experience with offline/online data integration