Sr. Marketing Analytics Manager

Certus is a company that provides innovative training and education solutions to over 2 million customers annually. As the Sr. Marketing Analytics Manager, you will lead a team of analysts to deliver insights and data-driven recommendations that support marketing strategies across B2B and B2C channels.

Responsibilities:

• Lead and develop a team of analysts, providing technical guidance on complex tracking implementations, funnel insights, and experimental design to ensure high-quality output
• Oversee tagging implementation and data quality standards for GA4, GTM, UTM parameters and event tracking to ensure data integrity across all web and mobile properties
• Guide the design and development of dashboards and reporting solutions that provide clarity into campaign ROI, funnel performance, customer behavior, and critical KPIs
• Partner with marketing stakeholders to identify optimization opportunities, develop hypotheses, and support A/B testing strategies to validate performance improvements and drive campaign efficiency
• Establish and maintain rigorous measurement standards and documentation to ensure consistency in how data is collected, processed, and reported across the marketing organization

Requirements:

• 7+ years of experience in Marketing Analytics, Digital Analytics, Growth Analytics, or similar fields, with at least 2–3 years in a leadership or mentorship role
• Strong understanding of performance marketing, full-funnel measurement, attribution, and campaign analysis
• Advanced proficiency with the Google Marketing Platform, specifically GA4 and Google Tag Manager (GTM) with the ability to troubleshoot complex tagging implementations and data layer issues
• Hands-on experience with at least one major Marketing Intelligence tool (e.g., Domo, Tableau, Looker) and a strong command of SQL for data extraction and transformation
• Exceptional communication skills with the ability to simplify complex data for non-technical stakeholders
• Ability to prioritize multiple initiatives and thrive in a fast-paced marketing environment
• Proactive curiosity to look beyond the 'what' of the data to uncover the 'why' and provide recommendations that drive business efficiency
• Strong understanding of the marketing funnel across both B2B and B2C, including familiarity with attribution modeling, lead scoring, and multi-channel campaign measurement