Social Media Marketing Specialist

HeartStamp is an AI-powered greeting card platform reinventing how people send heartfelt moments. They are seeking a hands-on marketing operator to translate strategy into daily execution across various social media channels and manage paid media campaigns.

Responsibilities:

• Organic social: daily content across Instagram, TikTok, X/Twitter, Pinterest, Facebook, and LinkedIn. You create, schedule, publish, and engage with followers
• Pinterest strategy: this is a critical channel for our audience. You’ll own pin creation, board strategy, seasonal content planning, and Pinterest Ads—driving discovery among millennial moms planning occasions
• Paid media: build and manage campaigns on Meta (FB/IG), Google (Search/Display/YouTube), TikTok Ads, and Pinterest Ads. Own budget allocation, A/B testing creative, and ROAS optimization
• SEO & content: keyword research, on-page optimization, blog posts, how-to guides, seasonal content calendars. Develop content strategies targeting high-intent queries (e.g., “personalized birthday cards,” “AI greeting cards”)
• Creator/influencer management: identify, recruit, and manage micro-influencers and creators aligned with our brand. Handle outreach, negotiation, content deliverables, and ROI tracking. Build and maintain a creator database
• Community: represent HeartStamp authentically on Reddit, forums, and niche communities. Monitor brand mentions and sentiment
• Creative copy: ad headlines, social captions, email subject lines, video scripts, landing page copy, and push notifications. Fast, punchy, on-brand
• Coordinate with support team: you’ll have PPC specialists, content creators, and editors backing you up. You set direction, assign tasks, review output, and keep the machine running

Requirements:

• 3–6 years hands-on marketing execution across social, paid, SEO, and content (not just strategy—you've pressed “publish” thousands of times)
• Proven Meta Ads Manager + Google Ads experience with direct budget responsibility and measurable ROAS
• Pinterest fluency: you understand the platform as a discovery engine, not just “another social channel.” Experience with Pinterest organic and/or Pinterest Ads is a strong plus
• Strong copywriting: you can write an ad, a blog post, and a TikTok script with equal confidence
• Working knowledge of SEO tools (Ahrefs, SEMrush, Google Search Console) and social management tools (Sprout Social, Hootsuite, Later, Buffer)
• Comfortable with analytics (Google Analytics, platform-native dashboards) and data-driven decision making
• Self-starter who ships fast, iterates on data, and doesn't wait for perfection
• Portfolio or examples of past campaigns with measurable results (we want to see real KPIs, not just pretty screenshots)
• Startup or early-stage experience where you wore many hats and built marketing from scratch
• D2C, ecommerce, gifting, stationery, or occasion-driven commerce background
• Experience marketing to millennial moms or the gifting/occasions audience
• Influencer/creator partnership experience with demonstrated ROI
• Video creation/editing (CapCut, Premiere, Canva Video)
• Familiarity with email marketing platforms (Klaviyo, Mailchimp, Sendgrid)
• Comfort with AI tools and AI-powered product positioning