TikTok Influencer Marketing Manager

Lola Blankets is a fast-growing, design-driven brand creating the world’s most loved faux-fur blankets. They are seeking an Influencer Marketing Manager to lead and optimize the brand’s influencer marketing strategy and manage partnerships on platforms like TikTok.

Responsibilities:

• Own Lola’s TikTok influencer partnerships, leading in sales calendar, identification, outreach/recruitment, contracting, onboarding, and compensation using the influencer CRM
• Manage TikTok Shop affiliate platforms, and work alongside our Performance Marketing Team and Community Manager (ex: ShopMy & LTK campaigns)
• Own TikTok influencer contracts & negotiations, partnering with legal to make sure creators are FTC compliant
• Work closely with Performance Marketing to find & source influencers who can create dedicated SparkCode content
• Set and track social media key performance indicators (KPIs) for influencer marketing - emphasis on dividing campaigns by brand awareness & sales driving campaigns
• Work closely with Head of Brand & Head of Product Development on influencer collaboration product strategy and PR
• Be the main point of contact for all TikTok influencers and focus on building relationships with creators (communicate via DMs, email, etc)
• Work with Social Media Manager & Community Manager on gifting creators
• Work with external vendors to create high caliber influencer & PR package
• Act as a thought leader for paid digital marketing broadly, including platforms such as Facebook, Instagram, Pinterest, and TikTok

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 4+ years of experience in influencer marketing, with a focus on campaign management and strategy development
• Experience managing a team
• Strong creative and critical thinking skills, and a proven track record of successful influencer campaigns that drive brand awareness, engagement, and sales
• Experience working with paid advertising teams and working with influencers across a variety media platforms: IG, FB, TikTok, Podcast marketing, etc
• Strong understanding of social media platforms, influencer marketing trends, and best practices
• Excellent communication and interpersonal skills, with the ability to build and maintain strong relationships with influencers and internal stakeholders
• Analytical mindset with the ability to define and track KPIs, providing data-driven insights and recommendations
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Proactive and creative problem-solver, with a passion for innovation and staying ahead of industry trends