Account Manager, Influencer Marketing

Viral Nation specializes in building social-first ecosystems for brands to connect with consumers. The Account Manager is responsible for executing influencer marketing strategies, managing client communications, and ensuring successful project delivery.

Responsibilities:

• Own day-to-day creator and client communication across assigned workstreams, driving tactical execution and ensuring all deliverables, reporting, and touchpoints are proactive, accurate, and on time
• Support and execute end-to-end influencer marketing campaigns, primarily focused on Micro and Mid-Tier talent, including influencer activation, content/social execution, and community management from kickoff through wrap
• Support production and on-site or remote shoots as needed, including coordination with creators, vendors, and internal teams to ensure smooth execution
• Maintain and manage data entry & collection for assigned creators, ensuring data accuracy, completeness, and on-time submission
• Support the development of wrap reports, performance summaries, and post-campaign insights
• Proactively identify and escalate risks, issues, or dependencies to the manager with recommended solutions
• Support growth and upsell initiatives, including drafting pitch materials, decks, and value-add messaging
• Prepare client-facing materials such as meeting agendas and recaps, weekly status reports, and performance insights
• Contribute to quarterly and annual planning, renewals, and year-in-review documentation
• Build and maintain strong, collaborative relationships with internal teams and external stakeholders to support effective execution
• Leverage AI and automation tools to improve execution efficiency, reporting accuracy, creator communication, and workflow management

Requirements:

• 3+ years of experience in advertising, influencer marketing, social media, or related services roles
• Bachelor's degree required, with a background in marketing, communications, or a related discipline strongly preferred
• Experience working within inter-agency teams (IATs) and cross-functional environments
• Hands-on experience with social media platforms and tools, paired with a strong understanding of influencer marketing best practices
• Demonstrated ability to manage multiple tactical workstreams, delegate effectively, and review junior team members' work with accuracy and accountability
• Proactive, solutions-oriented, and comfortable managing up to ensure alignment and progress