Lifecycle Marketing Manager

StackBlitz is a fully remote team focused on building the future of software development with innovative technologies like Bolt.new. They are seeking a Lifecycle Marketing Manager to develop and optimize lifecycle campaigns that activate, retain, and expand their user base through various channels including email and in-product messaging.

Responsibilities:

• Build and optimize lifecycle campaigns across email, in-product, and push notifications
• Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors
• Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones
• Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns
• Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics
• Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations

Requirements:

• 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles
• Hands-on experience building triggered journeys across email, in-product messaging, or push
• Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior
• Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics
• Skilled at writing clear, concise, high-performing lifecycle copy
• Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product
• Experience with HubSpot
• Familiarity with user segmentation, behavioral analytics, or cohort modeling
• Basic SQL or comfort digging into data beyond dashboards
• Background in building lifecycle systems for PLG or collaborative/team-based products
• Experience running A/B tests and interpreting results across multiple channels