Staff Product Manager, MarTech

Headspace is a company dedicated to providing mental health support through innovative technology. They are seeking a Staff Product Manager, MarTech to enhance the member journey by driving acquisition, engagement, and retention through personalized communication across various channels.

Responsibilities:

• Craft Cohesive Member Journeys: Own the product strategy for integrating and orchestrating all lifecycle marketing channels (in-app promotions, push notifications, email, SMS) to deliver a seamless, coordinated, and impactful experience for every member
• Enable Member-Centric Growth: Define and manage the technical infrastructure and data foundation required to understand member behavior and power highly effective, personalized communications, including marketing measurement capabilities and CAPI implementation
• Orchestrate Member Engagement: Lead the product development for Lifecycle Automation, including trigger mapping and intelligent channel choice, to ensure every member receives the most timely and relevant communication without being overwhelmed (frequency capping logic)
• Optimize the Member Experience: Drive a culture of data-driven growth by leading the strategy for Experimentation & Optimization (A/B/n Testing), ensuring we are constantly learning what truly serves our members best, and developing robust Incrementality Testing capabilities using "Holdout Groups."
• Ensure Member Trust & Accessibility: Take product ownership of key operational metrics like Deliverability & Privacy Compliance, focusing on maintaining sender reputation, managing consent ledgers with integrity, and optimizing mobile push delivery rates to ensure our message is accessible and trusted
• Deeply Understand and Serve Our Audiences: Enhance outbound personalization capabilities by leveraging dynamic content creation and refining Audience Segmentation tooling (e.g., identifying "Power Users," "At-Risk Users") to ensure every outbound communication is relevant, valuable, and deeply personalized for the member
• Drive Cross-Functional Impact: Partner closely with Core & Personalization Product, Engineering, Data Science, Performance & Lifecycle Marketing, and Legal teams to align our efforts and ensure the successful execution and adoption of the MarTech roadmap, ultimately serving the member better

Requirements:

• At least 5+ years of experience in Product Management
• Understanding of marketing automation, segmentation, and the technical infrastructure required for high-scale outbound communication
• Exceptional strategic thinking and analytical skills, capable of translating complex business problems into clear product roadmaps and detailed specifications
• Strong communication and interpersonal skills, with the ability to influence and align stakeholders at all levels, both internally and externally
• 2+ years specifically focused on Customer Relationship Management and/or Lifecycle Marketing platform products
• Proven track record of defining and launching successful technical products that empower marketing teams and drive user acquisition, engagement, and retention across multiple channels (mobile, web, email, push)
• Prior experience with Customer Data Platforms (CDPs) or similar data aggregation tools used for audience segmentation
• Hands-on experience managing products focused on mobile app marketing and push notification/SMS delivery
• Experience in the digital health, wellness, or consumer subscription (D2C/B2C) sectors
• A passion for mindfulness, mental health, and the mission of Headspace