Field Marketing Manager

Anduin Transactions is a leader in the financial technology space, transforming the private markets with their innovative platform. The Field Marketing Manager will develop and execute marketing strategies to drive demand generation and enhance brand presence, collaborating with key stakeholders to align initiatives with business objectives.

Responsibilities:

• Develop and execute our global field marketing strategy to drive demand generation, accelerate pipeline growth, and enhance brand presence within target private market segments
• Lead the planning, coordination, and execution of all field events, including customer dinners, webinars, industry trade shows, customer roundtables, from conception to post-event reporting
• Collaborate closely with key stakeholders in Sales, Partnerships, and Client Experience to ensure alignment of field marketing initiatives with sales goals and overall business objectives
• Establish key performance indicators (KPIs) and track metrics such as attendance, lead generation, pipeline contribution, and ROI to measure the effectiveness of all field marketing activities
• Manage regional marketing budgets efficiently, including vendor negotiations and resource allocation, ensuring all events and campaigns are delivered on time and within budget
• Gather insights from field activities and customer feedback to inform broader marketing and product strategies, identify market trends, and monitor competitor activities

Requirements:

• 5+ years of experience in field marketing or event marketing within the B2B SaaS or Fintech industry, with a proven track record of successful program execution
• Strong project management and organizational skills, with the ability to manage multiple simultaneous initiatives and deadlines in a fast-paced environment
• Excellent communication and interpersonal skills, with demonstrated ability to build strong relationships and collaborate effectively with diverse stakeholders, including senior executives, across multiple geographies
• Analytical mindset with experience in data analysis, performance tracking, and using insights to optimize marketing strategies and demonstrate ROI
• Proficiency with marketing automation and CRM tools (e.g., Salesforce, HubSpot) for managing campaigns, tracking leads, and reporting outcomes
• Ability to work independently as a self-starter, take ownership of projects with minimal supervision, and adapt quickly to changing priorities