Key skills
Performance marketingAnalytical skillsTeam managementCampaign strategyBusiness acumenFintech experienceSaaS experienceMBAadvanced degreeAIAnalyticsSaaSLeadershipSales
About this role
Ramp is a financial operations platform that is rethinking how modern finance teams function in the age of AI. They are seeking a Director of Performance Marketing to lead and scale their acquisition engine, owning the strategy and execution across various marketing channels while managing a team of channel experts.
Responsibilities:
- Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more
- Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making
- Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels
- Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals
- Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates
- Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth
- Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment
Requirements:
- 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech
- Proven success scaling large performance budgets ($10M+ annually) across multiple channels
- Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement
- Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches
- Exceptional leadership and people management skills with a track record of building and developing teams
- Strong business acumen and judgment to balance efficiency with bold growth bets
- Experience in fintech, payments, or SaaS with long sales cycles
- Exposure to influencer/UGC, connected TV, or other frontier channels
- MBA or advanced degree in quantitative or business discipline