Principal Product Manager- Ads Exchange

Life360 is a company dedicated to keeping people close to their loved ones through innovative technology. They are seeking a Principal Product Manager to lead and scale their programmatic advertising exchange, focusing on operational ownership and strategic product leadership while collaborating across various teams to drive optimization and growth.

Responsibilities:

• Own exchange operations and performance by serving as the primary product owner for exchange-related issues, integrations, and reliability, ensuring ongoing stability and rapid resolution of incidents in partnership with Engineering and Programmatic stakeholders
• Provide strategic product leadership by defining and maintaining the product vision and roadmap for programmatic and exchange offerings, aligning priorities with company goals, market trends, and leadership direction
• Drive monetization and exchange optimization by applying expertise in supply and demand dynamics, auction mechanics, pricing, formats, and partner mix to improve performance and scalability
• Own and evolve programmatic integrations across OpenRTB, Prebid (client and server), and Google Open Bidding, ensuring high-quality bid flow, measurement, and partner performance across Web, Mobile, and CTV
• Manage product-related partner relationships by supporting SSP, DSP, and technology integrations, troubleshooting complex issues, driving post-integration optimization, and acting as an internal advocate for partner needs and constraints
• Drive future-looking platform investments by evaluating industry shifts, including AI-driven buying and selling protocols, ensuring Life360 remains well-positioned as the ad tech ecosystem evolves
• Collaborate cross-functionally with Sales, Marketing, Finance, Legal, and Business Development teams to ensure alignment, clear communication, and effective execution

Requirements:

• 10+ years of experience in Product Management within AdTech, with deep familiarity with programmatic advertising, SSPs, exchanges, and supply and demand dynamics
• Bachelor's degree or equivalent practical experience required; advanced degree is a plus
• Deep familiarity with programmatic advertising and standards, including OpenRTB, Prebid (client-side and server-side), and Google Open Bidding (including troubleshooting, optimization, and integration best practices)
• Experience working with header bidding and auction dynamics (latency, timeouts, bid caching, floors, demand routing, identity/consent signals, and win-rate optimization) across Web, Mobile, and CTV
• Proven track record of owning complex, high-scale platforms where operational excellence, reliability, and monetization are critical to business success
• Strong ability to lead in ambiguous, fast-changing environments, balancing short-term operational needs with long-term strategic goals
• Experience working closely with Engineering teams on technically complex systems, including backlog ownership, sprint execution, and tradeoff decision-making
• Demonstrated success collaborating across cross-functional teams such as Programmatic, Sales, Partnerships, Marketing, Finance, and Legal
• Ability to assess business and revenue impact quickly, prioritize effectively, and drive clear decisions during incidents and high-pressure situations
• Excellent communication skills, with the ability to influence and align both technical and non-technical stakeholders, including senior leadership
• Strong analytical and problem-solving skills, with comfort using data to guide prioritization, optimization, and strategic planning
• Experience representing a company externally with partners and at industry events, and staying current on market trends, competitive landscape, and emerging technologies