Director of Product Marketing, Group Practices

SimplePractice is improving access to quality care by equipping health and wellness clinicians with tools for private practice. They are seeking a Director of Product Marketing to lead the go-to-market strategy for Group Practices, focusing on product marketing in a product-led growth environment and collaborating with various teams to enhance product offerings.

Responsibilities:

• Own the Group Practices Go-To-Market Strategy
• Develop and lead a holistic, audience-centric product marketing strategy for Group Practices, spanning acquisition, activation, adoption, retention, and expansion
• Define segment-specific positioning, messaging, and value propositions that reflect the operational complexity and buying dynamics of multi-provider practices
• Serve as the internal expert and advocate for the group practices audience, grounding strategy in customer insight, data, and market understanding
• Drive PLG-Focused Product Launches & Commercialization
• Lead go-to-market strategy and execution for products and features relevant to group practices, ensuring launches are effective in a primarily PLG environment
• Partner closely with product, lifecycle, growth, content, and paid teams to bring launches to market through owned and paid channels—not just sales enablement
• Translate product capabilities into clear, compelling stories that drive self-serve discovery, adoption, and value realization
• Leverage PLG Channels to Drive Adoption & Retention
• Design audience-specific lifecycle and content strategies that support ongoing engagement with group practices beyond initial conversion
• Ensure messaging and programs across email, in-product, content, community, and paid channels are aligned to group practice needs and maturity stages
• Use customer insights and performance data to iterate on messaging, programs, and GTM approaches
• Lead Packaging & Pricing Strategy for Groups
• Own packaging and pricing strategy for the group practices segment, in partnership with product, finance, and revenue leadership
• Define group-specific packaging and pricing for core products, as well as new, separately monetized products as they launch
• Balance acquisition, retention, and expansion considerations—ensuring pricing and packaging work for both new group practices and our existing customer base
• Inform and support sales plays where relevant, while also driving broader pricing and packaging strategies that extend beyond sales-led motions
• Partner with Sales as the Motion Evolves
• Act as the primary product marketing partner to our emerging sales organization, helping define how marketing supports sales-assisted growth for groups
• Build foundational sales enablement assets, including segment narratives, pitch materials, personas, and use-case storytelling
• Establish feedback loops with sales to continuously refine positioning, pricing, packaging, and GTM strategy
• Collaborate with sales operations and finance to help test, codify, and scale repeatable sales and expansion plays over time
• Lead & Scale Product Marketing Capability
• Manage and mentor product marketing talent as the function evolves
• Establish best practices for audience-led product marketing in a historically PLG-first organization
• Operate as a strategic leader who can navigate ambiguity, influence cross-functional partners, and balance long-term vision with near-term execution

Requirements:

• 8–12+ years of experience in product marketing, ideally in SaaS, B2B, or platform businesses
• Deep experience operating in a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM strategies
• Experience partnering with sales teams and supporting sales-assisted or hybrid PLG + sales motions
• Demonstrated ownership of packaging and pricing strategy, ideally for differentiated customer segments or upmarket audiences
• Strong cross-functional collaborator with experience working closely with product, finance, and revenue teams
• Strategic thinker who is comfortable building new muscles and systems in a growing, PE-backed organization
• Excellent communication and storytelling skills, with the ability to influence senior stakeholders