SimplePractice is improving access to quality care by equipping health and wellness clinicians with tools for private practice. They are seeking a Director of Product Marketing to lead the go-to-market strategy for Group Practices, focusing on product marketing in a product-led growth environment and collaborating with various teams to enhance product offerings.
Responsibilities:
- Own the Group Practices Go-To-Market Strategy
- Develop and lead a holistic, audience-centric product marketing strategy for Group Practices, spanning acquisition, activation, adoption, retention, and expansion
- Define segment-specific positioning, messaging, and value propositions that reflect the operational complexity and buying dynamics of multi-provider practices
- Serve as the internal expert and advocate for the group practices audience, grounding strategy in customer insight, data, and market understanding
- Drive PLG-Focused Product Launches & Commercialization
- Lead go-to-market strategy and execution for products and features relevant to group practices, ensuring launches are effective in a primarily PLG environment
- Partner closely with product, lifecycle, growth, content, and paid teams to bring launches to market through owned and paid channels—not just sales enablement
- Translate product capabilities into clear, compelling stories that drive self-serve discovery, adoption, and value realization
- Leverage PLG Channels to Drive Adoption & Retention
- Design audience-specific lifecycle and content strategies that support ongoing engagement with group practices beyond initial conversion
- Ensure messaging and programs across email, in-product, content, community, and paid channels are aligned to group practice needs and maturity stages
- Use customer insights and performance data to iterate on messaging, programs, and GTM approaches
- Lead Packaging & Pricing Strategy for Groups
- Own packaging and pricing strategy for the group practices segment, in partnership with product, finance, and revenue leadership
- Define group-specific packaging and pricing for core products, as well as new, separately monetized products as they launch
- Balance acquisition, retention, and expansion considerations—ensuring pricing and packaging work for both new group practices and our existing customer base
- Inform and support sales plays where relevant, while also driving broader pricing and packaging strategies that extend beyond sales-led motions
- Partner with Sales as the Motion Evolves
- Act as the primary product marketing partner to our emerging sales organization, helping define how marketing supports sales-assisted growth for groups
- Build foundational sales enablement assets, including segment narratives, pitch materials, personas, and use-case storytelling
- Establish feedback loops with sales to continuously refine positioning, pricing, packaging, and GTM strategy
- Collaborate with sales operations and finance to help test, codify, and scale repeatable sales and expansion plays over time
- Lead & Scale Product Marketing Capability
- Manage and mentor product marketing talent as the function evolves
- Establish best practices for audience-led product marketing in a historically PLG-first organization
- Operate as a strategic leader who can navigate ambiguity, influence cross-functional partners, and balance long-term vision with near-term execution
Requirements:
- 8–12+ years of experience in product marketing, ideally in SaaS, B2B, or platform businesses
- Deep experience operating in a product-led growth environment, including launches, lifecycle-driven adoption, and self-serve GTM strategies
- Experience partnering with sales teams and supporting sales-assisted or hybrid PLG + sales motions
- Demonstrated ownership of packaging and pricing strategy, ideally for differentiated customer segments or upmarket audiences
- Strong cross-functional collaborator with experience working closely with product, finance, and revenue teams
- Strategic thinker who is comfortable building new muscles and systems in a growing, PE-backed organization
- Excellent communication and storytelling skills, with the ability to influence senior stakeholders