Business Development Representative

CyberRisk Alliance is a company that provides business intelligence to the cybersecurity ecosystem. They are seeking a Business Development Representative to drive revenue growth by expanding adoption of their strategic communications services among cybersecurity and enterprise technology companies.

Responsibilities:

• Conduct ongoing research to identify and prioritize prospective clients that demonstrate strong market traction, defined go-to-market motion, and sustained growth
• Segment accounts based on solution category, funding maturity, public visibility, and communications needs
• Identify key decision-makers across executive leadership, marketing, product marketing, and investor-facing roles
• Develop and execute targeted, insight-led outbound campaigns across email, phone, LinkedIn, and other relevant channels
• Craft messaging that resonates with companies seeking to elevate market presence, influence analyst perception, support fundraising or expansion, and establish category authority
• Partner with marketing and leadership to ensure consistency of narrative and positioning
• Generate and qualify opportunities through outbound prospecting, inbound leads, events, referrals, and ecosystem relationships
• Apply disciplined qualification criteria to assess readiness, scope, budget alignment, and strategic fit with LaunchTech’s communications offerings
• Own pipeline hygiene and progression within Salesforce, ensuring accurate activity tracking, forecasting, and reporting
• Manage opportunities from first conversation through proposal development and close, coordinating internal stakeholders and ensuring seamless transition to account teams
• Build durable relationships with prospective clients, industry influencers, and partners
• Represent LaunchTech at cybersecurity and enterprise technology events, briefings, and conferences
• Proactively schedule executive meetings and targeted discussions in advance of key industry events
• Position LaunchTech’s PR, analyst relations, content, and social media services as integrated, scalable solutions tied to measurable business outcomes
• Contribute to proposals, scopes of work, and RFP responses by aligning client objectives to LaunchTech’s differentiated capabilities and proven impact
• Track KPIs including meeting quality, opportunity conversion, pipeline velocity, and revenue contribution
• Analyze performance data to refine targeting, messaging, and go-to-market approach
• Provide regular insights and recommendations to leadership
• Continuously gather intelligence on buyer expectations, competitive landscape, pricing sensitivity, and evolving communications needs
• Share insights to inform service packaging, positioning, and growth strategy
• Other duties as assigned

Requirements:

• 7+ years of experience in business development, sales, or revenue growth roles within PR agencies, B2B SaaS, cybersecurity, or enterprise technology
• Demonstrated success selling consultative services or subscription-based offerings to mid-market or enterprise buyers
• Strong understanding of PR, media relations, analyst relations, content marketing, and social media as revenue and credibility drivers
• Experience engaging senior executives and navigating multi-stakeholder buying processes
• Proficiency with Salesforce or similar CRM platforms
• Strong written and verbal communication skills
• Highly organized, self-directed, and comfortable operating in a performance-driven environment
• Background in PR or communications agencies serving technology clients
• Experience selling into cybersecurity or regulated industries
• Established relationships with marketing leaders, founders, or investor-backed leadership teams
• Comfort translating abstract value (brand, credibility, influence) into concrete business outcomes
• Experience working in fast-growing or acquisitive organizations