Growth Marketing Lead

CoinTracker is a company that simplifies cryptocurrency portfolio tracking and tax compliance. They are seeking a Growth Marketing Lead to own the channels, analytics, and experimentation driving user acquisition and revenue growth.

Responsibilities:

• Own paid acquisition campaigns (Meta, Google, TikTok, Reddit, LinkedIn) — from strategy to creative testing and optimization
• Manage and scale CoinTracker’s affiliate program, with structured tracking, incentives, and ROI analysis
• Partner on SEO improvements and lightweight content/organic experiments
• Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) to measure impact with confidence
• Build a campaign and experimentation calendar — ensuring high test velocity and tight learning loops
• Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns on time and with impact
• Provide clear reporting on channel performance, ROI, and recommendations for budget allocation
• Explore referral, gamification, and viral growth loops to unlock new sources of acquisition and engagement

Requirements:

• 8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus)
• Proven ability to run and optimize multi-channel paid campaigns with measurable ROI
• Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker)
• Affiliate program management and channel optimization experience
• Familiarity with SEO and lifecycle marketing best practices
• Strong analytical and testing mindset; comfortable building dashboards and frameworks
• Ability to thrive in ambiguity — strategic thinker and scrappy executor
• Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies