Customer Marketing Manager - Remote

PayNearMe is on a mission to simplify payments through innovative technology. They are seeking a Customer Marketing Manager to drive engagement and growth within their client base by developing targeted marketing strategies and collaborating across teams to enhance client relationships and product adoption.

Responsibilities:

• Design and execute targeted marketing programs that drive client engagement, product adoption, and retention
• Develop segmented communication strategies based on client lifecycle stage, vertical, and product usage
• Create compelling content (case studies, success stories, webinars, newsletters) that demonstrates value and best practices
• Drive attendance and engagement for training and educational programs
• Partner with sales and customer success teams to identify upsell and cross-sell opportunities
• Build and manage nurture campaigns that move clients toward expansion conversations
• Develop reference programs and advocacy initiatives that turn satisfied clients into promoters
• Define success metrics for client marketing programs and track performance against goals
• Identify friction points in the customer journey and improve touch points
• Analyze client engagement data to identify trends, opportunities, and areas for improvement
• Conduct regular program reviews and iterate based on performance insights
• Partner closely with Product Marketing to translate product positioning, messaging, and launches into client-facing communications and adoption campaigns
• Collaborate with Product Operations to understand product launch metrics, product usage patterns, and operational insights that inform marketing strategy and segmentation
• Partner with internal teams to develop customer education content (guides, training paths, release explainers)
• Train internal teams on how and when to use programs
• Work with customer success, sales, and product teams to align on client priorities and initiatives
• Support Product Marketing initiatives by providing client feedback and market intelligence from the field

Requirements:

• 4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing
• Proven track record developing and executing multi-channel marketing programs that drive measurable business outcomes
• Strong analytical skills with experience using data to inform strategy and measure impact
• Excellent written and verbal communication skills, with ability to craft compelling narratives
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce)
• Self-starter who can manage multiple projects simultaneously and drive initiatives to completion
• Ability to work effectively across product, marketing, and operations teams to drive results