Senior Product Marketing Manager

Drake Software is a company focused on helping everyday Americans maximize their tax advantages through innovative tax preparation software. The Senior Product Marketing Manager will be responsible for developing product marketing strategies, overseeing product launches, and collaborating across teams to enhance customer engagement and loyalty.

Responsibilities:

• Develop and execute product marketing plans for Drake Software products
• Lead cross-functional meetings, drive alignment, and share strategic updates with stakeholders and leadership
• Become the in-house product expert within marketing, gaining hands-on knowledge of Drake’s solutions and translating complex features into clear, compelling value propositions for tax and accounting professionals
• Plan and execute product launches and marketing campaigns that drive awareness, adoption, and customer loyalty across the Drake portfolio
• Monitor competitors and industry trends to inform positioning, pricing, and differentiation
• Maintain up-to-date insights, battlecards, and materials that help internal teams compete effectively
• Oversee the creation of high-quality marketing assets — including whitepapers, case studies, blog posts, and presentations — to support sales and marketing initiatives
• Collaborate with the content team to ensure consistent, customer-focused messaging across all channels
• Partner with the Sales team to develop tools, training materials, and resources that help communicate product value and address customer needs
• Track the effectiveness of sales enablement initiatives and adjust strategies to improve performance
• Identify and act on opportunities to improve conversion and upsell rates across digital channels, product experiences, and sales materials
• Work closely with Product, Sales, Customer Success, and Creative teams to ensure unified storytelling, aligned priorities, and impactful customer experiences
• Define key success metrics, analyze performance results, and use data-driven insights to refine future strategies and optimize marketing impact

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)
• 7+ years of experience in B2B or SaaS product marketing, ideally in software, fintech, or professional services
• Proven success driving product launches and GTM strategies within a B2B Saas environment
• Strong communicator and storyteller with the ability to simplify complex ideas
• Skilled in analyzing data, market insights, and competitive trends to guide strategy
• Collaborative team player who thrives in a dynamic, fast-paced environment
• Knowledge of the tax or accounting software industry a plus