Product Manager I, Growth

Coinbase is a company focused on increasing economic freedom through the power of crypto and blockchain technology. They are seeking a Product Manager I to support the strategy and roadmap for new user experiences, helping to improve user activation and engagement on their platform.

Responsibilities:

• Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase
• Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment‑backed solutions
• Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX
• Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow‑ups
• Collaborate with adjacent teams (Identity, Onboarding, Payments, Incentives, Growth Foundations) to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms
• Contribute to on‑call and operational excellence for Activation‑owned services (e.g., new user incentives, notifications, cross-product discovery), working with engineering partners to keep critical new‑user paths reliable

Requirements:

• 3+ years of product management or closely related experience (e.g., growth, operations, program management, or analytics) in consumer products
• Experience working on user funnels (signup, onboarding, or checkout), including using data to understand drop‑offs and measure impact of product changes
• Comfort with experimentation and basic analytics (e.g., setting success metrics, reading A/B test results, partnering with Data Science or Analytics)
• Strong collaboration skills; you work well with Engineering, Design, and cross‑functional partners and can drive alignment on priorities and tradeoffs
• Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps
• Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem
• Prior experience in growth, activation, onboarding, or lifecycle roles focused on acquisition‑to‑activation or early retention
• Familiarity with experimentation and lifecycle tooling (e.g., in‑app experimentation platforms, A/B testing tools, or CRM/notification systems)
• Experience working with incentives, referrals, or gamification programs for new users
• Hands‑on experience as a crypto user (buying, earning, or on‑chain activity)