YouTube Video Media Specialist (Reviews & Performance Marketing)

LEVEL8 GROUP CORP is a global travel and lifestyle brand specializing in premium luggage and travel accessories. They are seeking a YouTube Video Media Specialist to enhance their YouTube channel's performance through review-driven content and creator partnerships, focusing on sales conversion and brand awareness.

Responsibilities:

• Assist in the execution of YouTube review video strategies that align with brand and sales goals
• Plan and optimize media placement for review-focused YouTube videos to ensure they reach the target audience effectively
• Ensure videos are structured with strong hooks, clear value propositions, and conversion-driven calls-to-action (CTAs)
• Collaborate with creators and video editors to ensure that review content aligns with LEVEL8 brand positioning
• Optimize video titles, descriptions, tags, timestamps, and thumbnails for better discoverability and higher click-through rates (CTR)
• Analyze video performance metrics (views, watch time, retention, clicks, conversions) and provide actionable optimization recommendations
• Track how review videos contribute to website traffic, brand search lift, and sales conversions
• Support A/B testing of different content formats, talking points, and creative angles to improve ROI
• Collaborate with internal teams to ensure video messaging aligns with product launches and promotional periods, maximizing conversion potential
• Track and report on performance metrics for YouTube review campaigns, preparing summaries and insights to support quarterly and annual goals
• Identify trends and best practices from top-performing YouTube review content and share these insights to improve campaign performance

Requirements:

• At least 2 years of experience in YouTube media placement, video marketing, or creator-led review content
• Strong understanding of how YouTube review videos function as a sales and conversion channel
• Experience working with creators, editors, or media teams to produce content that drives measurable results
• Familiarity with YouTube Analytics, performance metrics, and optimization tactics
• Data-driven mindset with the ability to make decisions based on performance goals
• Strong communication and coordination skills, able to collaborate effectively with internal teams and external creators
• Experience in consumer goods, travel, luggage, or lifestyle brands
• Familiarity with influencer marketing or creator partnerships
• Understanding of U.S. e-commerce and content-to-conversion funnels