Marketing Operations Manager

Lobster is a pioneering no-code software company that enables organizations to unlock the full potential of their data. The Marketing Operations Manager will play a crucial role in designing a modern revenue operating system that aligns marketing strategy with technical execution, ensuring predictable pipeline and revenue. This position involves building infrastructure, orchestrating tech stacks, and implementing systems for scalable growth.

Responsibilities:

• You won’t just administer HubSpot. You will architect the entire commercial infrastructure and lifecycle journey from Lead to Expansion, designing a scalable system for predictable growth
• You will orchestrate and evolve our tech stack: integrating tools like Clay, Gong, and Google Tag Manager, while proactively eliminating bloat to maximize ROI across all systems
• You will make every euro accountable by building multi-touch attribution models and executive dashboards that provide clear insights into marketing-sourced pipeline, CAC, and velocity
• You will transform campaigns into repeatable systems by operationalizing UTM governance, optimizing lead scoring, and building nurture frameworks that reduce time-to-lead assignment
• You will bring tomorrow’s playbook to today’s engine by implementing AI-driven enrichment, automated personalization layers, and conversation intelligence to replace manual processes
• You will define and enforce global data standards and GDPR compliance, ensuring that our reporting is so reliable that the leadership team uses your insights to drive weekly decisions

Requirements:

• You bring several years of hands-on experience in Marketing Operations or GTM Systems, ideally within a fast-paced B2B SaaS environment
• You possess deep HubSpot expertise and are capable of architecting complex workflows, scoring models, and API integrations from the ground up
• You have a proven track record of designing and implementing multi-touch attribution models that provide clear visibility into marketing performance
• You are experienced in integrating AI and data enrichment tools like Clay into GTM workflows to automate and scale commercial processes
• You are fluent in the modern GTM stack, including platforms such as Gong, ABM tools, and intent data providers, to drive systematic growth
• You combine strong analytical skills, preferably including SQL or advanced reporting, with the ability to translate complex data into executive-ready insights
• You demonstrate a high-ownership mindset and a systems-thinking approach, allowing you to build scalable infrastructure that connects teams and goals
• You have experience building marketing infrastructure within an international B2B SaaS context
• You have been exposed to SLG, ABM, or hybrid GTM models and understand their unique operational requirements
• You bring a background in revenue or sales operations that helps you bridge the gap between marketing and sales