Define and evolve value propositions grounded in real accounting firm workflows
Translate core functionality and intelligent capabilities into clear practitioner relevant messaging
Maintain consistent product narratives across web, sales and campaign channels
Develop high impact enablement assets including info sheets, pitch decks and battlecards
Maintain Mindtickle and deliver training content
Maintain lightweight competitive intelligence including tracking key competitors, messaging shifts and feature updates
Incorporate competitive and market signals into messaging refinements and GTM recommendations
Own Caseware’s presence on G2 and relevant peer review platforms
Develop programs to generate high quality customer reviews in partnership with Customer Success and Sales

Strong desire to transition from audit or accounting practice into a commercial, product focused role
Intellectual curiosity and willingness to learn marketing strategy, messaging and GTM execution
Motivation to apply practitioner experience to improve how firms adopt technology and modernize workflows
Strong interest in technology and its role in modernizing accounting firm operations
Willingness to experiment with AI tools to improve research, content development and workflow efficiency
3 to 5 years of product marketing experience in B2B SaaS plus prior accounting experience OR
2 to 4 years of audit or accounting firm experience plus demonstrated aptitude for messaging, communication or commercial strategy (no Product Marketing required).

Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions.
We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team.
Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance.
We offer competitive compensation, including a competitive salary and comprehensive benefits such as health insurance and retirement plans.
We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success.
Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth.
We embrace global opportunities. Work on international projects and collaborate with a diverse, global team.

Product Marketing Manager

Key skills