Integrated Marketing Manager

Momentive Software is a company that amplifies the impact of purpose-driven organizations through its cloud-based software and services. The Integrated Marketing Manager will develop and execute demand creation programs, manage multi-channel marketing initiatives, and collaborate with various teams to build effective campaigns that drive revenue and build pipeline.

Responsibilities:

• Develop and execute measurable demand creation programs that drive revenue
• Manage multi-channel, multi-tactic marketing programs including: email, organic social, paid social, paid media, webinars, and virtual events
• Collaborate with Product, Content Marketing, and Sales to develop campaigns that create demand and build pipeline in core markets and market segments
• Work closely with Marketing Operations to ensure seamless campaign execution across our marketing tech stack
• Own your integrated programs and campaigns: leverage Asana to build clear plans, coordinate deliverables, assign resources, communicate deliverable status, and keep your projects on schedule
• Monitor and analyze program and campaign effectiveness for continuous improvement and optimization opportunities
• Provide regular updates to stakeholders on lead quality, conversion rate, pipeline and revenue generated
• Facilitate a marketing program retrospective following completion of each marketing program
• Become an expert on the company's lead funnel
• Other job duties as assigned by the manager

Requirements:

• Bachelor's degree required with emphasis on marketing, business or communications preferred
• 3 to 5 years of experience in B2B demand marketing
• Experience with CRM (Salesforce.com), marketing automation (Hubspot), webinar hosting (Zoom), ABM (6sense) and work management (Asana) platforms
• Ability to understand how strategic objectives translate into market-specific programs
• Demonstrated ability to implement with extreme attention to detail
• Experience with copy writing and creating compelling promotional assets
• Ability to define and manage projects involving multiple stakeholders
• Strong project management skills for managing schedules and deadlines (experience in project management software like Asana is a plus)
• Familiarity with principles of B2B marketing
• Legally eligible to work in the country in which the position is located
• Proactive self-starter, intrinsically motivated
• Intelligent, with strong critical thinking skills
• Ability to think strategically, paired with high attention to detail in execution
• Positive, can-do attitude
• Ability to prioritize multiple projects simultaneously, naturally high RPM
• Strong interpersonal skills a must; values influencing & building relationships
• Collaborative team player, yet also comfortable working independently
• Audience development experience a plus